APPNATION WELCOME AND INTRODUCTION
WELCOME & INTRODUCTION: APPNATION SPECIAL ANNOUNCEMENT WITH CODENOW
Please join us as we kick of APPNATION IV with an announcement about our new partnership with CodeNow, an incredible organization that we are very confident you will want to hear from and learn more about. We are pleased to welcome Ryan Seashore, the Founder and Executive Director of CodeNow to the APPNATION stage for a very special announcement and presentation.
APPNATION FEATURE INTERVIEW: GUS HUNT, CHIEF TECHNOLOGY OFFICER, CENTRAL INTELLIGENCE AGENCY (CIA)
APPNATION is thrilled and honored to welcome one of the most exciting and highly-anticipated keynote speakers we have ever had — Gus Hunt, the Chief Technology Officer of The CIA. Mr. Hunt will be interviewed by long-time Valley executive and entrepreneur Michael Pliner, who was, among other things, the CEO at Verity.
While we typically do not think of government organizations and institutions as cutting-edge technology innovators, The CIA, led by Mr. Hunt’s technology vision and enabled by emerging mobile and connected devices and (a very) secure cloud, bucks this trend and is blazing a trail of innovation as it prepares to engage in a new global battlefield defined by the strategic need for pervasive mobility, ultra-secure private clouds and connected devices, mass analytics, and the development and deployment of proprietary apps that deliver a “desktop in context” to agents in the field.
Yeah, this is pretty darn cool!
FEATURE PRESENTATION FROM GOOGLE ANALYTICS: METRICS FOR SUCCESS IN THE MOBILE / APPS ECOSYSTEM
Apps do not exist in the abstract. As users discover, download, and use your apps, native or web-based, understanding who your customers are and what they are doing with your app(s) is incredibly important and has a direct impact on monetization. In short, your ability to drive maximum value from your app only starts after the download. Leveraging smart analytics and analyzing key behavioral and demographic metrics can drive future monetization and new app discovery efforts and empowers you to simply become a smarter and more effective app developer. APPNATION is pleased to welcome Adam Singer, Product Marketing Manager at Google Analytics to the stage to share his thoughts on how you should focus on key metrics and leverage analytics and reporting to build better apps, understand your customer better, and make more money.
INTRODUCTION BY: DREW IANNI, PRESIDENT AND EVENT CHAIRMAN, APPNATION
FEATURE PRESENTATION: ADAM SINGER, PRODUCT MARKETING MANAGER, GOOGLE ANALYTICS
10 GOOD MINUTES WITH MITCHELL WEISMAN: UNLEASHING THE POTENTIAL OF THE APP ECONOMY
The app economy is on a tear. eMarketer expects global ad spending to hit $25 billion within four years, and the IAB reports that US mobile ad revenues are growing 90% year-over-year. Heavy adoption of mobile devices is driving much of this growth, as is heavy app usage across mobile and web platforms. As the market expands, app monetization is expanding with it. Analytics firm App Annie found that freemium app revenue has quadrupled over the last two years. As we work to realize the full potential of the app economy, what are some key factors we need to consider? Join digital advertising pioneer and former VC Mitchell Weisman as he explores how new technologies are enabling us to approach decades-old challenges in new ways, and how taking a granular approach to everything we do, from customer acquisition to ad measurement, can enable us to unleash the market potential in front of us.
PRESENTED BY: MITCHELL WEISMAN, CEO, LIFESTREET MEDIA
THE FUTURE OF MOBILE PAYMENTS & BANKING: A CONVERSATION WITH CITI AND MASTERCARD
APPNATION is thrilled to welcome Andres Wolberg-Stok, the Global Director of Mobile and Tablet Banking at Citi and Dan Martin, VP of Global Product Development at Mastercard to our main stage to talk about the future of mobile payments and banking. We look forward to their global perspectives on emerging consumer behavioral trends both in regards to smartphones vs tablets, emerging devices and platforms, as well as what we can learn from emerging global trends in the mobile and tablet banking space. We also look forward to their perspectives on how they are dealing with massive platform fragmentation and related investment decisions, the native app vs the mobile web debate, mobile security, and where their strategic priorities and mobile product roadmaps are heading in 2013 and beyond.
SESSION LEADER: DREW IANNI, PRESIDENT & EVENT CHAIRMAN, APPNATION
WELCOME TO THUNDERDOME! NATIVE APPS VS HTML 5 / MOBILE WEB (Presented by AllThingsD)
Apps are dead! The mobile web is the future!
Errr….Wait a minute! We mean HTML5 is cool and may be the future — but native apps are still where it’s at!
And the pendulum shifts once again.
Here at APPNATION — since starting this conference series over two years ago — we have learned one universal truth as we track the development of the app economy: The native app vs mobile web debate will not go away and we will continue to see future pendulum shifts away and back towards HMTL5 as the uber development platform of the future. While the industry pundits and those with vested interests scream about “winner take all” scenarios, we thought we’d bring together a group of leading companies that have to make the real-world and very significant (read: expensive and time consuming) native app vs mobile web platform development and investment decisions. And we are thrilled to have the engaging Ina Fried from AllThingsD back to lead this always popular APPNATION feature session.
MODERATOR: INA FRIED, REPORTER, AllThingsD
CONSUMER + ENTERPRISE MASH-UP: KILLER UI/UX TIPS AND BEST PRACTICES FOR BUILDING BUSINESS APPS
We heard a company the other day say we want our mobile solutions to be “consumer grade – enterprise ready”. This phrase alone sums up much of why we have mashed up our consumer and enterprise conferences this year as the cross-currents between these two worlds continue to strengthen. And this session, part of our “consumer + enterprise mash-up” series, brings in some top-notch User Interface and Experience Design professionals who cut their teeth building awesome native and web-based mobile apps and sites on the consumer side and they are here to share their best practices and tips for those of you looking to build killer, “consumer ready – enterprise grade” business apps.
CO-PRESENTER: MARK SPATES, VP, USER EXPERIENCE, SPONGE CELL
CO-PRESENTER: ZACK GOTTLIEB, SENIOR PRODUCT MANAGER, ArcTouch
MASTERS OF MONETIZATION (Presented by The IAB)
More than 50% of Americans now own smartphones and Forrester predicts that annual tablet sales in the US will exceed 50 million by 2015. Emerging connected platforms continue to offer app developers of all sizes and advertisers, and their agency partners, a new opportunity to engage with viewers and consumers in a uniquely compelling way, but some hurdles remain and the industry as a whole continues to look for ways to drive more dollars to the broader app and mobile economies and advertising marketplaces. How are leading apps and content companies monetizing their mobile content offerings via subscription-based, ad-supported, and freemium monetization and how does the buy-side view these emerging platforms as vehicles to drive brand preference, consumer engagement, and customer acquisition. APPNATION is pleased to once again partner with the IAB and to welcome back Anna Bager, GM of Mobile at the IAB, to the APPNATION stage to lead this engaging session.
M2M SUPER SESSION: A MONSTER APP MARKET BECKONS
From Wikipedia: M2M (Machine-To-Machine): M2M uses a device (such as a sensor or meter) to capture an event (such as temperature, inventory level, etc.), which is relayed through a network (wireless, wired or hybrid) to an application (software program), that translates the captured event into meaningful information (for example, items need to be restocked). Modern M2M communication has expanded beyond a one-to-one connection and changed into a system of networks that transmits data to personal appliances.
We started with this definition as there seems to be a wide range of opinions about the modern definition of “M2M”. Sometimes referred to as the “Internet of Things”, we see the M2M market as a massive, global juggernaut of an ecosystem and application marketplace that is just forming. Whether you believe human interaction is part of M2M or it’s just abut machines talking to machines via applications, the bottom line is that literally billions of applications will be written to communicate mission-critical data and information between potentially tens of billions of connected devices in the coming years.
Come get a super-sized primer on the evolving M2M market including a brief history, where we are today, and sage advice and prognostications on exactly how, and when, this ecosystem will start to blossom here in the U.S. and around the world.
SESSION LEADER: JASON JOHNSON, MANAGING PARTNER, FOUNDERS DEN
THE CXO ROUNDTABLE: THE STATE OF APPNATION
Our always popular, “STATE OF APPNATION” C-Level-roundtable returns and brings together a diverse set of mobile and app executives to discuss the current state and the future of the still-exploding consumer app economy.
This two-part session will include a unique State of APPNATION trends and industry insights overview from the always insightful and engaging CEO of Flurry, Simon Khalaf. This will be followed by a conversation, led by one of the industry’s leading reporters and tech influencers, Kim-Mai Cutler from TechCrunch, with a group of app and mobile industry leaders will discuss key issues such as the OS and platform wars, the long-term potential of the app marketplace, app discovery and monetization, the ongoing native app vs mobile web / HTML5 debate, and much more.
We also look forward to their views what they see as the key emerging trends and business opportunities in 2013 and what seems to be a first-wave of industry consolidation and maturity.
PART I: THE STATE OF APPNATION
PRESENTED BY SIMON KHALAF, CEO, FLURRY
PART II: THE STATE OF APPNATION C-LEVEL ROUNDTABLE:
SESSION LEADER: KIM-MAI CUTLER, REPORTER, TECHCRUNCH
10 GOOD MINUTES WITH QUIXEY AND TWITTER: THE ART OF APP DISCOVERY
It is now estimated that there are well over a million consumer apps in the broader public marketplace and many analytics and research companies show that the pace of development has not slowed one bit despite an increasingly saturated market. So where are we with discoverability? What has changed in the last year and what effective discoverability strategies tactics are being utilized to enhance discoverability? How are the app stores evolving in regards to discoverability? Where are the app stores in regards to enhancing discoverability potential? How does Twitter and other social media platforms impact app discovery and sharing and what about leveraging cross-app promotional platforms and advertising and affiliate networks? And how does search fit into the emerging discoverability equation. Join Tomer Kagan, CEO of pioneering app discoverability company Quixey, and Sean Cook, Senior Mobile Partner Engineer at Twitter, as we discuss the mission critical, but increasingly complex, art of app discovery.
SESSION LEADER: DREW IANNI, FOUNDER AND PRESIDENT, APPNATION
WELCOME TO THE HYPERNET! – THE BLOOMBERG EXECUTIVE INTERVIEW
Welcome to the HYPERNET!
APPNATION and Bloomberg are pleased to welcome one of Silicon Valley’s leading lights and investors, Mike Maples, who, along with Roger McNamee of Elevation Partners, believes we are in the middle of the next prolific technology “gathering wave” — as we move into the post-social-and-mobile world — which is comprised of a new infrastructure that combines the web plus cellular plus WiFi (the Hypernet) combined with new user experiences enabled by billions of connected devices and millions of clouds (the Hyperweb).
Come hear why some of today’s leading companies may ultimately be road kill and how HTML5 and the emerging Hyperweb will transform the digital landscape as we know it and create the next trillion dollar industries and billion-dollar companies and marketplaces.
And joining us from Bloomberg to steer the conversation is one of APPNATION’s perennial moderator-extraordinaires, Ari Levy.
ENTERPRISE OPENING KEYNOTE: A CONVERSATION WITH IBM
The Enterprise is undergoing a fundamental transformation. The cloud has become accepted and is powering and enabling a whole new generation of applications and it appears a full virtualization, layer-by-layer, of the stack is underway. Smartphones, tablets, and apps are appearing everywhere in small and large businesses, alike, across virtually every major industry vertical. Consumers, this time in their role as employee, are increasingly wielding their power as they demand BYOD-friendly policies and “consumer grade — enterprise ready” apps in the workplace. And, despite its massive size, IBM continues to be on the forefront of innovation and providing cutting-edge enterprise mobility service and solutions to clients across the world. APPNATION is pleased to welcome Phil Buckellew, the Vice President for Enterprise Mobile at IBM to talk about the brave new world of the “new enterprise” and how enterprise mobility and BYOD will continue to transform all businesses, the broader I.T infastructure, and every company’s relationships with their customers, channel partners, and employees
APPNATION FEATURE KEYNOTE: TRANSFORMING THE ENTERPRISE — SANJAY POONEN, PRESIDENT, SAP AG
APPNATION is thrilled to welcome Sanjay Poonen, Corporate Officer and President, Technology & Innovation Products for SAP to the APPNATION stage. The mobile movement fosters a world where “connected” comes to apply not just to our devices, but also the buildings we work in, the vehicles we drive and the machines we use. The Internet of Things and the mission-critical applications developed to enable this connected world, generate a need for actionable, real-time business intelligence, driven by the confluence of three core technologies – big data, mobile and cloud. In this hyper-connected, application-driven world we’ll consider the scope of what can be mobilized and how enterprises can embrace it. .
DISCOVERABILITY WORKSHOP, PART I: APP PR & DISCOVERABILITY TACTICS
This session alone is worth the price of admission. Back by popular demand, APPNATION is thrilled to welcome back Candace Locklear, Co-Founder of Mighty PR, and Vijay Chattha, Founder of VSC / AppLaunch PR, two of the most experienced mobile and app PR professionals in Silicon Valley. The “Candace and Vijay Show” rocked the house last year and returns, once again,with a session packed to the brim with real-world advice and sage, seasoned, insider tips on the following subjects, and more:
- Have you designed a thorough and effective app launch strategy? What are the key PR and communications components and tactical “must-haves” of any app launch?
- What gets the attention of the press in terms of covering your new app / app launch? How do you get through to the press and break through all the noise and clutter? What are the basics of writing a good press release and what press-wire services should I use? Should you pay for outside PR help?
- Whats the insider advice in regards to influencing the app store review committees and how can you maximize your chances of being a featured app in the Apple App Store, Google Play, and other app stores at Amazon, Microsoft Windows and more? And what about all the app review sites — are they effective promotional vehicles for your app and how do you get featured?
INTRODUCTION: DREW IANNI, PRESIDENT & EVENT CHAIRMAN, APPNATION
ENTERPRISE KEYNOTE ROUNDTABLE: MEET THE INNOVATORS
Contrary to popular belief, the CIO and CTO are not being replaced or marginalized by the cloud. In fact, you could argue that their expertise and corporate influence have never been so critically important as the entire stack is deconstructed. BUT their job descriptions and requirements are certainly evolving – fast – and they also have to be vigilant across their own enterprises as business-line managers across all functions of the enterprise are charging ahead and building just-in-time, highly relevant and customized b-to-b apps and enterprise mobility solutions to serve the specific needs of their business unit and customers. Join enterprise mobility maven Maribel Lopez of Lopez Research and a panel of cutting-edge, take-no-prisoners innovators and disruptors who helping de-construct the stack and I.T. as we know it and redefining how business is done in an increasingly mobile, highly-contextual, just-in-time world.
SESSION LEADER: MARIBEL LOPEZ, FOUNDER AND PRESIDENT, LOPEZ RESEARCH
DISCOVERABILITY WORKSHOP, PART II: APP STORE OPTIMIZATION STRATEGIES (Presented by WIP)
Apple’s App Store and Google Play continue to drive the majority of app discovery although, according to the Wireless Industry Protocol, there are still over 50 active app stores around the globe. What are some of the most effective app store optimization tactics being used by successful developers today? What can developers do at the design and coding stage to help drive algorithmic-based, app-store optimization and what can devs do post-launch once the app is ready to be discovered? Should you invest in premium merchandising / feature opportunities in the current app stores? Are there any other tips and tricks you should know about? And what current and emerging global app store optimization opportunities are out there? APPNATION is pleased to partner, once again, with the Wireless Industry Partnership and are thrilled WIP’s CEO, Caroline Werko is here to lead this important discovery session.
SESSION LEADER: CAROLINE LEWKO, CEO, WIRELESS INDUSTRY PARTNERSHIP (WIP)
10 GOOD MINUTES: ON THE FRONT LINES WITH GENENTECH AND KIMBERLY-CLARK
As apps, BYOD, and the “Consumerization of IT” are all-the-rage in the enterprise, a few innovative, early-adopter companies have been quietly blazing the enterprise mobility trail. They already have their own app stores, have produced dozens of internal apps and have actually already retired some apps. In this session we go beyond the hyperbole and hype surrounding CoIT and talk with two young executives from Genentech and Kimberly Clark who are in the trenches building these apps and laying the foundation for future enterprise mobility solutions t and success at their respective organizations. Join us for a conversation with Christian Santiago, the mobile and HTML5 applications development lead and and Jonathan Boulos, the mobile security and network lead at Kimberly-Clark, for a frank, real-world discussion about life on the front lines of enterprise app development, deployment, and lifecycle management. So you want to hear from a couple true enterprise app and mobility rock stars who live and breathe this stuff everyday? Consider this your invitation.
SESSION LEADER: DREW IANNI, PRESIDENT AND EVENT CHAIRMAN, APPNATION
ENTERPRISE SPOTLIGHT: BUILDING THE SOCIAL ENTERPRISE
“The Social Enterprise”. What exactly is the social enterprise? We assume your business has a Facebook page, a LinkedIn page, and a Twitter account — so does that make your company a social enterprise. If you’re company uses social platforms and apps such as Salesforce Chatter, Yammer, or Jive (or at least has any of these platforms deployed), does that make your company a social enterprise? This session looks beyond the social enterprise hype and explores how real-world companies are successfully implementing social media platforms and social-mobile (SOMO) applications to drive customer engagement and loyalty, increased employee satisfaction and productivity, and the bottom line. Building the social enterprise — the latest corporate fad or a must-have foundation for the modern-day enterprise?
SESSION LEADER: DAVID COLEMAN, SENIOR ANALYST, COLLABORATIVE STRATEGIES, INC.
MONETIZATION WORKSHOP, PART I: ACTIONABLE ADVICE FROM THE MOBILE MASTERS
APPNATION welcomes seasoned mobile strategy executives, app developers and monetization masters to offer actionable advice in regards to app monetization best practices and take your questions in an open Q&A session following their remarks.
SESSION LEADER: CRAIG PALLI, VP, BUSINESS DEVELOPMENT, FIKSU
BIG DATA SPOTLIGHT: BIG DATA IS DEAD! LONG LIVE SMART DATA!
Everybody is talking about “big data”. Enterprises already had big data to crunch before the rise of enterprise mobility and, now, here we are adding billions of mobile and connected devices and millions of private clouds into the work-o-sphere and big data hardly seems, well…..big enough. But who really cares about big data? It’s a fact of life in the enterprise — kind of like the cloud. What you want to know is how are leading companies taking these mass quantities of desktop and mobile data and leveraging the cloud and big data apps to integrate and convert it into smart data that helps them create competitive market advantages, stronger customer relationships, and incremental revenue, margin, and profit growth. Big Data is Dead! Long Live Smart Data!
MONETIZATION WORKSHOP, PART II: LEVERAGING MOBILE / IN-APP VIDEO TO DRIVE VIEWER ENGAGEMENT AND PREMIUM MONETIZATION
Advertisers and consumers love video. It’s a universal truth and as the broader technology infrastructure continues to improve (4G, HMTL5, etc..), the delivery and overall quality of mobile and in-app video also improves and this is good news all around for developers of all sizes looking to leverage video to drive premium ad monetization. Join a panel comprised of leading mobile video technology providers, ad buyers, and video content providers to learn about emerging best practices around mobile / app-based video delivery and next generation, video-based advertising inventory innovations which, collectively, can help drive premium ad dollars straight to your bottom line.
SESSION LEADER: NIKAO YANG, SVP, MARKETING, AdCOLONY
ALM MASTER CLASS: MANAGING THE MOBILE APP LIFECYCLE… AND BEYOND
With mobile apps exploding, application quality, performance, and security are becoming more business critical – for both large and small companies. This session brings together experts in each key phase of a mobile application’s life: from cross platform development and production testing in the cloud to deployment, security and management. At each phase, panelists discuss the key criteria for high quality and high performance applications that ensure a quality user experience for both consumer and enterprise users. The panel will identify the biggest obstacles companies currently face, discuss the role the cloud is playing in mobile, and look ahead in terms of what’s to come.
SESSION LEADER: LIZETTE CHAPMAN, TECH REPORTER, WSJ.COM & DOWJONES VENTURE WIRE
- TOM LOUNIBOS, CEO, SOASTA
- STEVEN WINTER, DIRECTOR OF QUALITY, mFOUNDRY
- GAL TUNIK, DIRECTOR, PRODUCT TESTING AND MOBILE DELIVERY, HP
- JEFF HAYNIE, CEO, APPCELERATOR
MONETIZATION WORKSHOP, PART III: MASTERING CROSS-APP AND IN-APP ADVERTISING
Millions of free and ad-supported apps are downloaded daily and each of these apps can serve as a platform, either individually or collectively as part of a broader exchange or network, to help you get your first — or next — app discovered and in-app and cross-advertising continues to serve as a monetization “anchor” for hundreds-of-millions of free apps globally. Best practices have emerged over the last few years and we invite you to join a group of buy-side and sell-side in-app and cross-app marketing experts to help you with best-in-class strategies whether you are leveraging your own apps or proprietary network — or third party apps and networks — to drive app discovery, customer acquisition and/or monetization.
BYOD IN 2013: EMERGING TRENDS, INNOVATIONS & BEST PRACTICES
Earlier this summer, Gartner told IT executives to “just say yes” and embrace the BYOD (bring-your-own-device) movement despite the security, fragmentation, and “productivity” challenges come as a result. So where are we today and what have we learned about implementing enterprise mobility and b-to-b sales, marketing and communications solutions leveraging the range of new devices in the enterprise? And how are those embracing the BYOD revolution managing device “personas”, security, and platform fragmentation and how are leading-edge clients deploying and effectively managing third-party apps and app stores in a BYOD world? BYOD, and the need for scalable and flexible enterprise-based, mobile business solutions, are facts-of-life across all businesses and we invite you to hear from the pioneers and leading practitioners in building, deploying and managing mobile business solutions across the b-to-b / enterprise landscape.
SESSION LEADER: GALEN GRUMAN, EXECUTIVE EDITOR, INFOWORLD
THE PLATFORM WARS: THE BATTLE FOR THE ENTERPRISE
The epic battle for share in the consumer mobile OS / platform market is now dominated by iOS and Android with all eyes now towards Microsoft to see if it can gain share with Windows 8 and Windows 8 Mobile amongst consumer tablet and smartphone buyers. And while the consumer market is massive, the enterprise market will ultimately dwarf the consumer market and the battle for mobile OS, platform, and hardware share in the enterprise has just begun with much more at stake. Across the enterprise, Apple dominates but the battle for #2, and the long-term battle for the top-spot, is a more complex and fluid engagement. Platform and hardware adoption amongst consumers will continue to influence adoption and market share in the enterprise but the correlation may not be as direct as conventional wisdom seems to dictate. While we may not know the final outcome, we do know this battle will be epic and it has just begun. Join Matt Rosoff, Editorial Director at IDG’s CITE World, and the key participants who will influence this battle for an engaging discussion and debate about The Platform Wars. Cue Tina Turner: Welcome To Thunderdome!
SESSION LEADER: MATT ROSOFF, EDITORIAL DIRECTOR, CITE WORLD (IDG)
- CHRIS YEH, VP, PLATFORM, BOX
- AARON WILLIAMS, INDUSTRY SOLUTIONS PRACTICE LEAD, AT&T BUSINESS SOLUTIONS
MONETIZATION WORKSHOP SERIES, PART IV: DRIVING IN-APP PURCHASES AND ADVERTISING REVENUES
Developers of all shapes-and-sizes often get caught up in figuring out whether to utilize a freemium business model that drives users towards in-app purchases or employs an ad-supported model when there are proven methods and best practices to monetize 100% of ones audience via both freemium / in-app purchasing and advertising revenue. Join Brendan Auvil, Senior Director of Global Monetization Strategy at Millennial Media, who will lead this session featuring monetization experts who are successfully integrating both IAP and in-app advertising to monetize 100% of their users. Explore how these developers have diversified their monetization strategies and how it’s paying off.
- RYAN CHESLEY, PRODUCT MANAGER, SMULE
- ERIC FUTORAN, CO-FOUNDER/VP OF PRODUCT AND OPERATIONS, SCOPELY
- JANIS ZECH, CRO & CO-FOUNDER, SPONSORPAY
- BRIAN GILBERT, DIRECTOR, ADVERTISING AND MONETIZATION, PINGER
DAY 1 CLOSING KEYNOTE: THE STRAIGHT DOPE — YOUR CUSTOMERS WEIGH IN
Back-by-popular-demand, we welcome six Millennial consumers onto the big-stage to give us their unfiltered, no-spin thoughts on their current app and mobile consumption habits, their likes and dislikes, what’s new and cool, and what’s not. Always our most popular and fun session, we also welcome a few industry heavyweights to ask the questions of these no-nonsense, straight-to-the-point tech influencers — if they dare! We promise you will learn something new from this real-world customer focus group and have some fun along the way.
INTRODUCTION: DREW IANNI, FOUNDER & EVENT CHAIRMAN, APPNATION
MC: MARK SILVA
APPNATION WELCOME AND INTRODUCTION
THE LAST FRONTIER: DISRUPTING TELEVISION — A CONVERSATION WITH ABC-DISNEY TV
Digital technologies and platforms, most recently mobile and apps, have fundamentally transformed all forms of major media — except one: The television. And here’s the bottom line: Content providers get about $40B in subscription fees from cable companies and broadcast and cable networks receive about $80B in television advertising revenue per year. If you want to know why there is MASSIVE resistance to change, just consider these statistics and our tagline for many of our sessions: Follow the Money! APPNATION is thrilled to welcome Albert Cheng, EVP and Chief Digital Product Officer of ABC-Disney Television, to talk about how digital, mobile, and apps are changing the business of television. Are second-screen apps and connected TV apps having an impact and will they be of increasing interest in 2013? How will emerging mobile platforms and applications factor into their product roadmaps? Does ABC-Disney Television have a point-of-view on the native app vs mobile debate? And what is ABC-Disney looking for from the development community in regards to new ideas for apps and talent development. And what happens if Apple builds a television? When you factor in the content fees and the advertising, television is roughly a $125B business. Disruptors unite!
APPNATION FEATURE KEYNOTE: AMAZON: AN APP POWERHOUSE EMERGES
With the launch of Kindle Fire and related services like Amazon In-App Purchasing, GameCircle, and Amazon Maps, Amazon now provides developers with a complete set of services for building, distributing, and monetizing their apps and games. Amazon’s large customer base and industry-leading e-commerce features like 1-Click purchasing, In-App Purchasing, and personalized recommendations are resulting in strong monetization for developers. APPNATION is thrilled to welcome Aaron Rubenson, Director, Amazon Appstore for Android, to the APPNATION Keynote Stage to discuss Amazon’s end-to-end value proposition for mobile application developers. Come learn how Amazon is shaking up the mobile space and what developers need to know to get develop, deploy, and monetize with Amazon. ONE LUCKY AUDIENCE MEMBER WILL WIN SOME VERY COOL SWAG COURTESY OF AMAZON!
INTRODUCTION: DREW IANNI, PRESIDENT AND EVENT CHAIRMAN, APPNATION
SPOTLIGHT KEYNOTE: THE MASTERS OF “MOBILE FIRST”
In the summer of 2011, for the first time, the average American spent more time engaged with mobile apps than they did browsing the web and this gap continues to widen. Second only to the television, the mobile phone has become the most accessed device and platform (in terms of “time spent”) and this has enabled, and is requiring, large and small companies alike to increasingly re-engineer and position their companies and products as “mobile-first”.
From innovative mobile app pure-plays to large media companies that must pivot to embrace a mobile-first philosophy, this high-caliber roundtable brings together Raj Kapoor of Mayfield Fund, one of Silicon Valley’s leading investors, and leading executives from cutting-edge, disruptive companies such as Hotel Tonight, WAZE, and Lyft that are embracing a mobile-first approach and philosophy.
- SAM SHANK, CEO, HOTEL TONIGHT
- DI-ANN EISNOR, VP, PLATFORMS & PARTNERSHIPS, WAZE
- JOHN ZIMMER, CO-FOUNDER AND COO, LYFT
BIG MEDIA SPOTLIGHT: MOBILE-FIRST REENGINEERING (Presented by The OPA)
A majority of consumers, including most consumers under the age of 34, are engaging with their smartphones (and increasingly tablets) more than any other media or communications device in their lives — televisions included. The publishing industry has long been worried about the broader switch to digital from a consumption point-of-view but now the pressure seems to only be increasing as consumption moves even more swiftly to mobile, a seemingly more difficult platform to monetize. We are proud to partner with Online Publishers Association and welcome OPA President, Pam Horan, to our stage to lead an engaging discussion with two of the media industry’s leading lights and innovators from two of our national publishing powerhouses — Gannett (Publisher of USA Today and 82 local newspapers) and Time Inc (Publisher of: Time, Fortune, People, Sports Illustrated, InStyle, and many more.)
SESSION LEADER: PAM HORAN, PRESIDENT, THE ONLINE PUBLISHERS ASSOCIATION
CRM 3.0: HOW APPS, MOBILITY AND THE CLOUD ARE TRANSFORMING CUSTOMER RELATIONSHIP MANAGEMENT
Simply adding a social media “component” to your CRM strategy is not “CRM 3.0″. Apps, enterprise mobility, and a whole host of emerging software and communications applications and solutions are fundamentally transforming the broader relationship between business and customer. From social platforms that enhance communications between a business and its customer and a business and its employees to emerging, just-in-time and contextual database and information management solutions that can give sales and marketing employees a competitive edge and drive lifetime customer value, CRM 3.0 has arrived. Hear from current leading practitioners of CRM 3.0 and where things are headed in 2013 and beyond.
SESSION LEADER: ESTEBAN KOLSKY, FOUNDER AND PRINCIPAL, THINK JAR
APP LAUNCH! AMERICAN AIRLINES SHOWCASES ITS NEW iPAD / iPHONE APP
APPNATION is thrilled to showcase the new iPad/iOS app launch from American Airlines as presented by Phil Easter, the Director of Mobile Apps for AA. Phil will walk us through the process of developing this app, reveal some of its cool new features and talk about where American is going with its mobile and app initiatives in 2013 and beyond.
FOLLOW THE MONEY, PART I: THE APPNATION BRAND / AGENCY ROUNDTABLE
Subscription, freemium or ad-supported? It’s the business model question thousands of entrepreneurs have struggled and experimented with going back to the old Internet 1.0 days. Remember the old Wall Street Journal vs New York Times “free vs paid” debate. This is not new, kids.
Here at APPNATION, our whole reason for being is to help you monetize and we always bring the money to you as we have, once again, in this session where we are thrilled to welcome a group of advertising executives whose brands and agencies, collectively, spend over $10B a year in marketing and advertising.
If you want real-world, mega-buyer advice and insights into how you can drive and attract (more) marketing dollars to your app or mobile business, then don’t miss this session.
SESSION LEADER: ERNIE CORMIER, PRESIDENT & CEO, NEXAGE
CONSUMER & ENTERPRISE MASH-UP: WHAT CONSUMER AND ENTERPRISE APP DEVELOPERS CAN LEARN FROM EACH OTHER
Across our “consumer and enterprise mash-up” series at APPNATION IV, we will look at strategic design and development best-practices that have been perfected across the consumer landscape and explore how they can be best leveraged to enhance enterprise app and mobility solutions. This session will bring together a diverse group of app developers and platform experts to discuss what consumer and enterprise app developers can learn from each other. From social mechanics, to UI/UX Development, user engagement and usage patterns, and more, come learn as our panelists talk about and share their best practices and where their expertise cross-pollinates across the consumer and enterprise app ecosystems
SESSION LEADER: KAMRAN ANSARI, SENIOR ASSOCIATE, GREYCROFT PARTNERS
INDUSTRY SPOTLIGHT: THE FUTURE OF MUSIC AND FAN ENGAGEMENT (Presented By The SF MusicTech Summit)
APPNATION is thrilled to partner with the highly-regarded Bay Area digital music leader Brian Zisk and his SF MusicTech Summit to feature a group of leading-edge startups and disruptors playing in the increasingly vibrant and innovative digital and mobile music scene. While companies like Spotify and Google look to take on iTunes directly, there is a whole host of amazing companies across the music industry pushing new and innovative mobile products and services forward aimed at music consumers, artists, retailers and labels. San Francisco has always been a hot-bed for the digital, and now mobile, music scene and as the guru of this scene, Brian Zisk sums it up nicely in saying that “the level of excitement and pace of innovation surrounding the digital music scene have never been greater”. We agree.
SESSION LEADER: BRIAN ZISK, FOUNDER AND EXECUTIVE DIRECTOR, SF MUSICTECH SUMMIT
GAMER NATION: A GLOBAL MASS MARKET EMERGES
Twice as many American game-players play games on their phones vs consoles and the majority share of total game playing time is now on phones and tablets — not consoles. The console gaming industry is certainly not dead and it is certainly fair to ask whether the mobile gaming market has reached saturation but those facts do not minimize the mega-shift happening in the gaming industry from console-to-mobile — not to mention that Gamer Nation is truly global. So what will 2013 bring to Gamer Nation? Will we see more global consolidation and acquisitions across the mobile gaming market? How will the major console platforms and software / entertainment companies evolve their platforms, titles, and businesses to take advantage of the mobile / app gaming revolution? Will gaming on tablets and even connected TVs spur-on additional growth? And how are US-based gaming app developers driving discoverability and monetization in an increasingly crowded market.
- WILL KASSOY, CEO, AdCOLONY
- EROS RESMINI, SVP, MARKETING AND DEVELOPER RELATIONS, GREE
- GEORGE JONES, DIRECTOR OF PROGRAMMING, GAMES/ACTION, WIKIA
MASTER CLASS: BUILDING AND MANAGING GREAT ENTERPRISE APPS
We recently heard a cool, new phrase out there from a major enterprise software vendor that was talking about how they wanted their mobile apps and enterprise solutions to be “consumer grade – enterprise ready”. We think this is a much more interesting way of describing what’s behind the “Consumerization of IT” revolution as it relates to app development. As IT and business-line managers wake-up to the fact that their customer, channel partners, and employees are increasingly “prosumers” with “consumer-grade” expectations of their apps and devices at work, unique development, deployment, and app management considerations are now de-riguer for enterprise app development. Come hear from leading enterprise app developers and solutions providers about how they are building, deploying, and managing killer apps and enterprise mobility solutions.
SESSION LEADER: CIMARRON BUSER, VP, BUSINESS DEVELOPMENT, APPERIAN
SO MANY PLATFORMS, SO LITTLE TIME: MASTERING CROSS-PLATFORM DEVELOPMENT AND MONETIZATION
From smartphones and tablets to connected TVs to gaming platforms and connected cars, content and commerce companies are now faced with a myriad of distribution options. “Content everywhere”, so it seems, is the requirement of the day. But is it actually possible? Can even the largest companies with significant development resources afford to put their content across every digital device and platform? Or should they? Will the mobile web ultimately replace or complement native app platforms? Will tablets ultimately reach a mass market audience and what impact will that have on media distribution and advertising? Will Connected TVs and emerging over-the-top (OTT) platforms fundamentally impact and disrupt television and its long-standing business model or will they actually enhance and expand the television industry as we know it? And where will advertising fit into this increasingly on-demand world? APPNATION is pleased to welcome this group of pioneering multi-platform experts to talk about their experiences and emerging strategic priorities as the platform and device landscape continues to expand.
ENTERPRISE APP DISCOVERY DEEP-DIVE: ENTERPRISE APP STORES
Apple’s App Store and Google Play continue to dominate app discovery and distribution across the consumer app landscape but enterprise app developers are faced with a dizzying array of potential app stores and distribution options including the App Store and Play as well as a wide range of proprietary platform and company-specific app stores (most internally-curated to some degree) and white-label app stores. This deep-dive session will offer a top-line assessment of the broader enterprise app store landscape and dig-in with some enterprise app developers who have experience distributing their apps across a range of enterprise app stores — and will find out if any app-store optimization best practices have emerged specifically for enterprise apps.
CONSUMER & ENTERPRISE MASH-UP: MASTERING GAMIFICATION
Game Theory works. We knew this long before the rise of the consumer app revolution, but we clearly have seen the art of gamification perfected in the last few years as social and mobile app businesses of all shapes and sizes have leveraged this long-standing behavior-influencing tactic to develop innovative business models and attract hoards of loyal customers. What can enterprise and b-to-b app developers learn from the masters of gamification? When is it appropriate, and advantageous, to use in the context of business-to-business applications and emerging mobile solutions when might it not make sense? Learn from the game theory mavens who cut their teeth on the consumer side as well as from innovative enterprise and b-to-b players who have had early success with infusing game theory into the arena of enterprise mobility.
SESSION LEADER: TBD
- TBD, BUNCHBALL
FOLLOW THE MONEY, PART II: ANALYZING THE APP ECONOMY
That venerable “Are We In A Bubble?” parlor game has returned to Silicon Valley and other digital and mobile hotbeds around the world as we, once again, are witness to increasingly lofty valuations, billion-dollar overnight sensations, a new crop of “Valley darlings”, and rampant IPO and M&A speculation. This always-engaging session, orchestrated by the highly-regarded Ari Levy of Bloomberg, assembles a diverse group of investors, analysts, and deal makers to offer their perspectives on the state of the broader app and mobile economy and their predictions for 2013.
MODERATOR: ARI LEVY, REPORTER, BLOOMBERG BUSINESSWEEK
ENTREPRENEUR MASTER CLASS: HOW TO GET YOUR COMPANY FUNDED
Real-world advice from real-world investors! At APPNATION, we are committed to helping up-and-coming developers and mobile entrepreneurs build great businesses, which is why our entire conference focuses on the key business and growth issues specifically for app developers and mobile entrepreneurs of all shapes and sizes. Moderated by the highly-regarded Chris Gill, the Executive Director of SV Forum, this session will offer additional perspectives from Sean Flynn, a partner at Shasta Ventures and Mitchell Weisman, the Founder of Lifestreet Media who recently closed a $66M funding round for his company, Lifestreet Media. This deeply experienced group of industry executives will offer you unfiltered, sage advice and, more importantly, answer your questions about raising capital, growing young businesses, and what are the emerging areas of interest and growth for investors as we roll into 2013.
SESSION LEADER: CHRIS GILL, CEO & EXECUTIVE DIRECTOR, SV FORUM
KEYNOTE ROUNDTABLE: RE-INVENTING I.T. — MEET THE UPSTARTS
Apps, emerging connected devices, the cloud (as enabler), and the rising power of the “prosumer” is transforming IT across the board and fully deconstructing the stack. APPNATION welcomes a group of innovators who are empowering employees, business-line managers, and I.T. managers with dynamic, just-in-time and highly contextual mobile and multi-platform business-to-business solutions. These upstarts are not interested in the conventional wisdom, entrenched beliefs, or a resistance to innovation and are setting the new rules of enterprise sales and marketing and internal business processes and communications. Come hear their stories of success and how they see the enterprise mobility marketing evolving in 2013 and beyond.
SESSION LEADER: BOB ABBOTT, GENERAL PARTNER, NORWEST VENTURE PARTNERS
DEVELOPER SPOTLIGHT: LESSONS IN ENTREPRENEURSHIP — Presented by SV Entrepreneur
APPNATION is pleased to welcome back David Cao, leader of the SV Android and SV Entrepreneur organizations, who will provide real-world insights and actionable advice on how you can transform yourself from being more than just a developer and into being a full-fledged successful entrepreneur. Building the app is the first-step. But understanding how to build and grow business is equally as important and David will also be bringing along some guests who will provide that will provide you with information and insights that you can use immediately to help you grow and manage your business now.
SESSION LEADER: DAVID CAO, FOUNDER, SV ANDROID
10 GOOD MINUTES: EMBRACING ENTERPRISE MOBILITY: A CONVERSATION WITH HONEYWELL
APPNATION is pleased to partner with our friends at ArcTouch, one of the leading app and mobile strategy and development shops in the US, and its President Joseph Carrolo, to stage this informative conversation with Honeywell, a leading US-based multi-national corporation to talk about how they are embracing BYOD, enterprise mobility, and app development. APPNATION welcomes ArcTouch and Honeywell to the stage to talk about emerging mobile development platforms, showcase some real-world solutions, and talk a bit about where they both see things going in 2013 and where Honeywell is prepared to invest (and not prepared to invest) in 2013.
THE STATE OF SECURITY IN THE MOBILE ENTERPRISE (Presented By The Cloud Security Alliance)
Join APPNATION and The Cloud Security Alliance for a two-part session on the state of security in the mobile enterprise. To kick things off, Cesare Garlati, VP, Mobile Security at Trend Micro, will present an unfiltered look at the state of security as the enterprise mobility revolution pushes forward at a blistering pace. Cesare will showcase, in real-time, security flaws that all business-line and I.T. managers should know about and discuss other emerging issues that are coming to the fore as the pace of mobile innovation and connectivity in a BYOD world. Cesare’s presentation will be followed by an executive-level roundtable led by Cloud Security Alliance Executive Director, Jim Reavis, and comprised of leading enterprise security experts to discuss the remedies for short-term security gaps and flaws and explore what longer-term security issues remain on the horizon as the Consumerization and BYOD uber-trends continue to accelerate across the enterprise.
SESSION LEADER: JIM REAVIS, EXECUTIVE DIRECTOR, CLOUD SECURITY ALLIANCE
FOLLOW THE MONEY, PART IV: THE INVESTORS WEIGH IN (Presented by Forbes)
Many leading investors have shifted their focus away from consumer mobile and app investment opportunities to emerging companies in the enterprise app and mobility space. As mobile, BYOD, and the cloud push forward a new cycle of virtualization across the entire stack, new companies and entrepreneurs are rapidly emerging to bring innovative, cutting-edge solutions to business-line and IT managers across virtually every major industry and sector. Join a leading group of sage investors as they discuss the current business opportunities and what will be active areas of investment for them in 2013 as well as what investment categories are now saturated are have not delivered on key ROI metrics from an investment point-of-view.
SESSION LEADER: ERIC SAVITZ, SAN FRANCISCO BUREAU CHIEF, FORBES
THE $150B JUMP BALL: HOW MOBILE APPS, AUGMENTED REALITY AND NFC ARE TRANSFORMING LOCAL MARKETING
Spending on local advertising and marketing now exceeds $150B (yes, that’s Billion with a “B”) and while local TV, local newspaper advertising, and the Yellow Pages still receive the lion’s share of these dollars, the mobile revolution is fundamentally changing the way consumers interact with their local communities, merchants, and friends (i.e. word-of-mouth recipients). Local search on mobile devices is emerging as a hugely influential marketing platform and emerging technologies such as augmented reality and near-field-communications (NFC) are offering a range of cutting-edge local marketing and advertising solutions — and perhaps some tangible monetization opportunities for AR and NFC-focused developers more generally. Join a diverse group of local marketing experts and emerging technology providers to discuss the future of local marketing. $150B is a BIG number and the battle is on.
SESSION LEADER: DREW IANNI, PRESIDENT AND EVENT CHAIRMAN, APPNATION
- MICHAEL RUBIN, EXECUTIVE DIRECTOR, BUSINESS DEVELOPMENT, YP (FORMERLY AT&T INTERACTIVE)
- TRAK LORD, US HEAD, MARKETING COMMUNICATIONS, METAIO
NATIVE APP vs MOBILE WEB IN THE ENTERPRISE
At APPNATION IV, we have carved out a native app vs mobile web session for both our consumer and enterprise tracks as the debate rages on across both consumer and enterprise but there are also unique considerations for businesses when considering whether to develop native apps, in HTML 5 / for the mobile web, or hybrid apps. Security, of course, remains a top concern for many businesses and, for tablet-based mobile solutions, almost 3/4 of businesses are using iPads and utilizing Apple / iOS / iPad brings along its own unique influences when considering native app or mobile web development. This session brings together a range of perspectives on this perpetually debatable issue which is even more of a hot-topic now as Microsoft seriously enters the fray with Windows 8 and Windows 8 Mobile.
SESSION LEADER: CAMERON FRANKS, MANAGING DIRECTOR, SAN FRANCISCO, TIGERSPIKE
MOBILE MONEYBALL: LEVERAGING PERSONALIZED CONTENT TO DRIVE PREMIUM MONETIZATION
Experts project that by 2015 there will be more than 7 billion mobile devices globally. With the explosion of mobile devices, understanding how users interact with your applications or services is a critical component to your mobile strategy and driving mobile usage. The ability to collect vast amounts of user data—often of the scale of Big Data, especially in mobile–and analyze it across platforms and applications gives companies the opportunity to more effectively drive monetization and build data-driven competitive advantages. Effective monetization requires insight into preferences and purchases, combined with behavior, location and time-of-day. As the number of ways customers interact with mobile apps grows, so do the possibilities. Get advice from companies who’ve implemented end-to-end analytics across a variety of platforms to learn the best ways to leverage data and drive monetization.
EMPOWERING THE CITIZEN DEVELOPER
Sidestep the current CoIT standoff among employees, IT, and management by providing a sandbox that everyone can play in. This session will outline a novel approach to blending social, mobile collaboration technology with the inevitable need of employees to customize the tools they use and how companies are leveraging open APIs and internal platforms and tools to engage with, and reap benefits from, internal and external “citizen developers”. Kasper Hulthin, co-creator of Podio, and now Head of User Engagement at Citrix Online will lead a session of other industry innovators who are empowering “citizen developers” within their own organizations and across their broader partner and customer ecosystems and get actionable advice on how you can integrate, rather than battle, employee empowerment.
HOLIDAY DISCOVERY, MERCHANDISING AND MONETIZATION TIPS FOR APP DEVELOPERS
Ahhh…The Holidays. Peak season for new smartphone and tablet purchases and, as a result, app discovery and downloads. Your potential customers are engaged, looking for apps, and ready to spend their money but how can you effectively breakthrough the Holiday noise and drive discoverability and monetization of your apps? This panel will share some tried-and-true Holiday-season marketing best practices and offer some fresh, actionable insights and tactical recommendations that may actually surprise you when it comes to marketing, selling, and further monetizing your apps during the Holiday season.
SESSION LEADER: CRAIG PALLI, VP, BUSINESS DEVELOPMENT, FIKSU
- RAMNEEK BHASIN, VP/GM MOBILE & CATALOGUE, THE FIND
- BETH MURPHY, CMO, STITCHER
- SUMIT GUPTA, FOUNDER AND CEO, BITRHYMES
CLOSING KEYNOTE: POSTCARDS FROM THE EDGE — a.k.a HAPPY HOUR!
APPNATION looks forward to continuing the tradition of closing our national conference with a big-stage peek at the future over some engaging conversation among an eclectic and experienced group of industry visionaries. And, in case you didn’t know, we always serve up “Postcards” happy-hour-style and invite you (and the panelists) to have a beer on us and engage in a stimulating discussion and debate as we all do a bit of future-casting and discuss and debate “what’s next?”
SESSION LEADER: PETER FARAGO, VP MARKETING, FLURRY