For our Expo-Only ticket holders, we’ve developed an entire track of presentations from our most prominent sponsors so that attendees can learn about the newest technologies in a dedicated session, presented by the innovators themselves. Available to all attendees and held in the Bootcamp Pavilion on the expo floor. All-Access ticket holders are also welcome and encouraged to attend.
MOBILE MONETIZATION, ENGAGEMENT, AND MARKETING BEST PRACTICES
Tuesday, 10:40 am-11:30 am
You’ve gotten a bunch of users to download your app. The next step is to turn your users into raving fans and repeat buyers. You want them to rely on your app, tell their friends, and eagerly await your next update. Many companies claim to offer tools that allow you to easily manage and market to your customers, but few have the focus necessary to begin to understand the rapidly changing mobile landscape. Appboy is a pioneer of Mobile Customer Relationship Management. It was designed by developers with deep mobile expertise to help monetize apps and turn average users into a marketing and revenue building machine. Learn from their best practices and hear case studies on how to keep the users that you’ve acquired actively engaged all day, every day.
FROM DOWNLOAD TO DOMINATION: ENGAGING MOBILE APP USERS WITH ANALYTICS AND TARGETING
Tuesday, 11:35 am-12:25 pm
- MICHAEL OIKNINE, CEO
There’s a mindshare war going on in mobile. As the average number of mobile app installations per user increases year over year, the average amount of time users spend in each app has been known to decrease. For mobile app developers and marketers, it’s becoming increasingly challenging to capture a share of those sessions. In today’s state of mobile, measuring and optimizing for app installs is no longer enough. We’ll discuss ways to move beyond the download and take charge of the entire user lifecycle: from acquiring the right users, to analyzing those users effectively (including what engagement metrics to track and how), and finally re-marketing to your high value users to monetize and increase lifetime value.
MAXIMIZING MONETIZATION IN A FREE-TO-PLAY WORLD
Tuesday, 12:30 pm-1:20 pm
Moderated by: TIM STEUDLER, SVP PUBLISHING & BUSINESS DEVELOPMENT, ADCOLONY
- EYAL GRUNDSTEIN, DIRECTOR OF GROWTH AND USER ACQUISITION, TINYCO
- JIMMY LEE, DIRECTOR, MARKETING & PUBLISHING, BOOYAH, INC.
- MICHAEL RITTER, SVP BUSINESS DEVELOPMENT, SGN
- TAKUFUMI KAWANE, DIRECTOR, GAME OPERATIONS, BREAKTIME STUDIOS
- JIYOON CHUNG, VP OF MARKETING, CROWDSTAR
- BRIAN GILBERT, DIRECTOR, ADVERTISING & MONETIZATION, PINGER
So you’re giving your content away for free…are you sure you’re doing everything you can to monetize? Join AdColony and a panel of leading developers as we share insights on what works and what doesn’t to drive revenue and retain users in the free-to-play app economy. From creative aesthetics to strategy, you’ll hear from experts who have a keen eye for design and a deep understanding of how monetization done right affects the bottom line. We’ll cover pointed questions such as:
- What are successful developers doing to maximize monetization?
- How important is user experience when considering which monetization partners/advertising mediums to integrate?
- How does advertising affect in-app purchasing? Can you really convert non-payers to payers through advertising?
- How can developers leverage various monetization methods to facilitate in-app purchases, cross-promotion and advertising revenue?
With practical tips ranging from creative merchandising and implementation to utilizing the most effective ad units the panel will discuss how to elegantly weave monetization instruments throughout your app for the best user retention, engagement and monetization.
FROM IDEA TO APP STORE: HOW TO BRING YOUR BIG APP IDEA TO MARKET
Tuesday, 2:25 pm-3:15 pm
Moderator: HEATHER HROMOHO, DIRECTOR-GLOBAL MONETIZATION SOLUTIONS, MILLENNIAL MEDIA
- MICHAEL SEMEGRAN, CO-FOUNDER, APPSTORI
- NIKKA UMIL, CO-FOUNDER, SOOLIGAN
- ERIC CLECKNER, CO-FOUNDER, GRAFIGHTERS
- SCOTT LEE, CEO AND CO-FOUNDER SMILU, INC.
The app economy is booming. But many small mobile developers are finding it difficult to get their idea for the next “big” app off the ground. They need resources to build and test a new project. They need marketing to drive discovery. They need a business plan to drive revenue. And, most importantly, they need funding to just get started. Join Heather Hromoho, Director, Global Monetization Solutions at Millennial Media, who will lead this session that features a group of developers and industry professionals who know first-hand what it takes to navigate the challenges developers face as they bring apps to market. They’ll share what works, what doesn’t and the resources available along the way to build an app – and a business.
ADMOB: BUILD A BUSINESS, NOT AN APP
Tuesday, 3:20 pm – 4:10 pm AND Wednesday, 2:15 pm – 3:05 pm
- TUYEN NGUYEN, MOBILE PUBLISHER ADVOCATE
Learn how to make money from your app and build a business. Understand different monetization strategies and solutions you can start using today.
TAP THE POWER OF CONTEXT TO GET YOUR APP DISCOVERED
Wednesday, 10:30 am – 11:20 am
- MATT CALLAWAY, CEO, APPTAP
- KEN MARGOLIS, HEAD OF SALES, APPTAP
Effective app discovery and marketing strategies require more than just pursuing installs. Finding the right user at the right time is key to growing an engaged audience and building a successful app. Join AppTap as they describe their approach to leveraging a user’s context to deliver an app discovery experience that rewards consumers and app developers. If you’re an app developer, brand or agency looking for innovative ways to market and monetize your apps or mobile web properties, join us.
WINNING THE MOBILE BATTLE OF THE BRANDS
Wednesday, 11:25 pm – 12:15 pm
- BRENT HIEGGELKE, CMO, URBAN AIRSHIP
Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers at any time, anywhere there are endless possibilities to drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win with the latest data, examples and best practices in this bootcamp session.
BUILDING ENGAGING MOBILE EXPERIENCES WITH TWITTER
Wednesday, 12:20 pm -1:10 pm
- SEAN COOK, MOBILE PARTNERSHIPS, TWITTER
There are now hundreds of millions of users who come to Twitter from around the world to discover and share content, including mobile apps. With the right social strategy, these users could be sharing, discovering, and using your apps. In this session, we’ll discuss proven growth techniques that leverage the massive scale of Twitter and show you how to apply them to your own products. From pre-launch marketing to post-launch engagement, we’ll show you how to use Twitter’s interest graph to create compelling, personalized mobile content that drives downloads and user engagement, and we’ll also discuss how you can leverage the conversation surrounding your app to drive new or existing users into your apps.
UNLEASHING THE POWER OF ANALYTICS
Tuesday, Dec. 11th, 1:30 pm – 2:20 pm
- VICTOR MILLIGAN, NEXAGE CMO
Analytics — the ability to uncover and understand patterns and trends in “big data” — is a critical capability in mobile advertising. Mobile advertising is becoming a larger piece of publisher and app developer revenue and advertiser spend; it is also a dynamic and sometimes opaque market. Analytics provides the invaluable ability to understand the patterns that are shaping your business; and gives you the tools to control and accelerate your business. This session provides a view of how to unleash the value of big data through analytics; giving you the visibility and control that you need in this dynamic mobile advertising market.
NOOK Developer Workshop – The Developer Opportunity and Technical Guidelines
Tuesday, 4:15 pm – 5:05 pm AND Wednesday, 1:15 pm – 2:05 pm
Open a new chapter on making money with NOOK HD and NOOK HD+. Learn how to quickly monetize your business in a storefront where, in the U.S., top-selling apps gross more than $100,000 in the first 30 days of sale. We will deep dive into all the technical aspects to help you distribute your apps on NOOK tablets and cover the entire development process — from app creation to app submission. There’s never been a better time to take advantage of the opportunity to distribute your apps on NOOK.
Give Your App a Voice - How to Add a Social Layer to Your App
Wednesday, 3:10 pm – 4:00 pm
- Michal Rikakis – Product Manager of the Developer Platform, Rebtel
- Cristopher Ahlbin – iOS Developer, Rebtel
- Fredrik Olofsson – CEO, MobisleApps
With companies in the likes of Twilio seeing tremendous traction for their SMS and Voice API offerings, it’s without a doubt we can conclude that the age of Voice being a standalone service is over. Today, thanks to the power of the web it has become an embeddable social layer and apps in a variety of verticals, ranging from games, social to enterprise, are harnessing the personal and value adding nature of Voice to augment the experience in their software. This session will take a look at how Voice has shifted to the web becoming another powerful API and add-on service, how developers can successfully leverage it in their own apps to extend revenue opportunities and aid in customer retention and acquisition.