Agenda » December 11th at 4:15 PM
BYOD IN 2013: EMERGING TRENDS, INNOVATIONS & BEST PRACTICES
Earlier this summer, Gartner told IT executives to “just say yes” and embrace the BYOD (bring-your-own-device) movement despite the security, fragmentation, and “productivity” challenges come as a result. So where are we today and what have we learned about implementing enterprise mobility and b-to-b sales, marketing and communications solutions leveraging the range of new devices in the enterprise? And how are those embracing the BYOD revolution managing device “personas”, security, and platform fragmentation and how are leading-edge clients deploying and effectively managing third-party apps and app stores in a BYOD world? BYOD, and the need for scalable and flexible enterprise-based, mobile business solutions, are facts-of-life across all businesses and we invite you to hear from the pioneers and leading practitioners in building, deploying and managing mobile business solutions across the b-to-b / enterprise landscape.
SESSION LEADER: GALEN GRUMAN, EXECUTIVE EDITOR, INFOWORLD