Marc Ruxin » CEO, TastemakerX

Session: INDUSTRY SPOTLIGHT: THE FUTURE OF MUSIC AND FAN ENGAGEMENT (Presented By The SF MusicTech Summit)

Marc has been obsessing about music since the age of six when he first discovered the Beatles, wedged between Joan Baez and Brahms in his parents scant record collection.  After college he got lucky and landed the prestigious job of “Assistant to the Assistant” to the President of EMI Records group. After successfully mastering the stressful world of lunch ordering and laundry pick-up he got his dream job in the A&R department as a scout. Suspecting that the modern world was passing the music business by, he went back to business school to try to get a more specific handle on the wacky world of big business.

After school he worked at WPP Group, where he was a Marketing Fellow and ultimately led corporate ventures on the West Coast. Soon after arriving in SF he caught the internet bug and helped run one of the earliest user generated video sites (Eveo) and MPEG4 companies (iVast). Both were a bunch of years too early. Just prior to founding TastemakerX, which he had been plotting for the better part of 25 years, Marc was the Chief Innovation Officer, for McCann Erikson and Universal McCann helping big brands create better, cooler digital advertising with emerging platforms.

Marc sits on the Boards and Advisory Boards of numerous adtech and consumer internet start-ups in Silicon Valley as well as being on the BoD of the San Francisco Film Society. Marc has a BA from Hamilton College and an MBA from Columbia Business School, and lives in San Francisco with his wife and three children. Marc blogs about music and film at www.snoozebutton.com and other slightly larger publications.