Phillip Easter » Director of Mobile Apps, American Airlines

Session: APP LAUNCH! AMERICAN AIRLINES SHOWCASES ITS NEW iPAD / iPHONE APP, FOLLOW THE MONEY, PART I: THE APPNATION BRAND / AGENCY ROUNDTABLE

Phillip Easter directs the mobile application development and strategy for American Airlines. He has more than 20 years of IT experience and has been in the mobile space for the past six years. His small, agile team at American was the first in the industry to deliver native customer applications on all the major mobile platforms. Prior to American, Phillip worked in the startup world focusing on mobile User Generated Content.

For more than two years, American Airlines has staked its claim as an industry leader in the mobile space by developing a variety of useful tools, including a robust suite of mobile apps for its customers on the go. From checking in for flights to retrieving mobile boarding passes to setting up flight status notifications, American Airlines has put control of the travel process at the customer’s fingertips and continues to make innovations that enhance the customer experience.

American’s apps are developed with a focus on the unique attributes of a specific mobile device, which makes for simpler and timelier updates as new device features are released. This also allows American to stay ahead of the competition in app innovations.

American’s mobile app is on more devices than any other airline and has had more than 5 million downloads since its launch.