Warren Zenna » MANAGING DIRECTOR, DIGITAL PRACTICE, WOODS, WITT, DEALY & SONS

Session: FOLLOW THE MONEY, PART I: THE APPNATION BRAND / AGENCY ROUNDTABLE

As VP of Mobile Strategy at Phonevalley, Warren is responsible for the development and implementation of mobile marketing strategies and tactics for all US-based Phonevalley clients. In this capacity, Warren is responsible for providing insights on innovations, new technologies and platforms, selection and vetting of appropriate mobile marketing partners and oversight of best practices on the development of mobile roadmaps for brands. Before joining the company in 2010, Warren worked with numerous digital marketing agencies including iCrossing, IMC2, Zeta Interactive and Again Mobile where he was acting primarily in a Strategic Business Development role.