| WEDNESDAY, NOVEMBER 30, 2011 |
| 9:00am | WELCOME & OPENING REMARKS - Drew Ianni, Founder and Event Chairman, APPNATION |
| 9:08am | APPNATION OPENING KEYNOTE DOUG PURDY, HEAD OF DEVELOPER RELATIONS, FACEBOOK |
| 9:35am | THE STATE OF THE APP CONSUMER: FRESH INSIGHTS FROM NIELSEN - Jonathan Carson, GM, Digital, Nielsen |
| 9:45am | HOW DO WE GROW THE APP ECONOMY? WHAT'S WORKING AND WHAT'S NEXT? Moderator: Mike Rowehl, Co-Founder, Churn Labs - Clay Kellogg, Director, Mobile Partnerships, Google - Rich Wong, Partner, Accel Partners - Andy Yang, CEO, Playhaven - Simon Khalaf, CEO, Flurry |
| 10:20am | 10 GOOD MINUTES WITH ANDY MILLER: HOW TO DRIVE MORE AD DOLLARS TO THE APP ECONOMY Drew Ianni, Founder and Event Chairman, APPNATION Interviews Andy Miller, General Partner, Highland Capital Partners (former SVP, Advertising, Apple) |
| 10:40am | BREAK |
| 10:45am | FOLLOW THE MONEY, PART I: THE INVESTORS WEIGH IN Moderator: Ari Levy, Reporter, Bloomberg BusinessWeek - Raj Kapoor, Managing Director, Mayfield Fund - Joe Kraus, Partner, Google Ventures - Rebecca Lynn, Partner, Morgenthaler Ventures - David Zilberman, Partner, Comcast Ventures |
| 11:20am | THE APPNATION CEO ROUNDTABLE: TACTICAL ADVICE ON DRIVING DISCOVERABILITY AND MONETIZATION: Moderator: Drew Ianni, Founder and Event Chairman, APPNATION - Micah Adler, CEO, Fiksu - Michael Chang, CEO, Greystripe - Zephrin Lasker, CEO, Pontiflex - Jai Jaisimha, Founder & CEO, Open Mobile Solutions |
| 11:55am | THE BIG MO': HTML 5: APP KILLER OR JUST MORE FRAGMENTATION? Moderator: Jeff Glueck, CEO, Skyfire - Greg DeMichillie, Senior Director, Product Management, Adobe - Todd Simpson, Chief of Innovation, Mozilla - Mark Nagel, Executive Director, The Foundry, AT&T - Brooks Tobey, SVP, Multiscreen Solutions & Delivery, Turner Broadcasting |
| 12:30PM | LUNCH |
| TRACK 1: DEVELOPER WORKSHOP SERIES: DISCOVERABILITY & MONETIZATION BEST PRACTICES | TRACK 2: ADVERTISING AND MARKETING STRATEGIES |
| 1:30pm | MASTER CLASS POWER SESSION: BEST PRACTICES IN APP DISCOVERY Co-Presenter: Vijay Chattha, CEO, VSC Consulting Co-Presenter: Candace Locklear, Co-Founder & Partner, Mighty |
POWER SESSION: APPS, TABLETS, AND THE RISE OF MOBILE MARKETING; WHAT'S WORKING AND WHAT'S NEXT? Moderator: Anna Bager, GM, Mobile Marketing Center of Excellence, IAB - Ulla McGee, VP, Mobile Products, PC World, IDG - Jamie Wells, Senior Director, Global Product Marketing, Microsoft - Thomas Fellger, Group CEO, Icon Mobile - Jeff Tennery, SVP, Global Monetization, Millennial Media - Michael Linton, National Director, Direct Sales, NetBiscuits |
| 2:05pm | REAL WORLD APPS & REAL WORLD MONETIZATION (Presented By Microsoft Advertising Co-Presenter: Kashif Ali, Mobile Business Development Director, Microsoft Co-Presenter, Elbert Perez, Indie Developer |
GETTING PAID: a(PP) COMMERCE BEST PRACTICES Moderator: Cameron Franks, MD, San Francisco, Tigerspike - Ramneek Bhasin, GM, Mobile, TheFind - Devaraj Southworth, VP, Product Strategy, American Express - Praveen Alavilli, Developer Evangelism, Docs & Tools, PayPal / x.Commerce - Madhura Belani, VP Product & Marketing, Bill-to-Mobile |
| 2:40pm | MASTER CLASS SERIES: THE RISING INFLUENCE OF SEARCH IN APP DISCOVERY Moderator: Derek Kerton, Principal Analyst, Kerton Group - Daren Gill, VP, Veveo - Brad Kellett, Engineering Lead, Chomp - Liron Shipira, CTO, Quixey |
LEVERAGING APPS TO DRIVE BRAND PREFERENCE AND THE BOTTOM LINE Moderator: Jonathan Vu, Digital Strategist, BBDO San Francisco - Seth Berman, Director, Global Marketing, Babycenter.com - Jeremy Wacksman, Senior Director, Marketing & Mobile, Zillow.com - Darin Wonn, Product Manager, Mobile Apps, Intercontinental Hotels Group |
| 3:15pm | BREAK |
| TRACK 3: THE APPNATION WORKSHOP SERIES: THE MASTER CLASS SESSIONS | TRACK 4: KEY TRENDS AND EMERGING PLATFORMS |
| 3:25PM | HOW TO GET YOUR APP COMPANY FUNDED: REAL-WORLD ADVICE AND TIPS Moderator: Drake Martinent, Reporter, All Things D - Sunil Bhargava, Co-Founder, Tandem - Tim Young, Founding General Partner, ENIAC |
MONETIZATION METRICS THAT MATTER: Moderator: Drew Ianni, Founder and Event Chairman, APPNATION - Josh Williams, President, Kontagent - Mike Sego, CEO, Gaia Interactive (Monster Galaxy) - John P. Joseph, Senior Director, Business Development & Product Management, Playhaven - Matt Conlin, CEO, Fluent |
| 4:00pm | MASTER CLASS SERIES, PART III: CROSS-APP / IN-APP ADVERTISING BEST PRACTICES Moderator: Sunil Verma, COO, Mobclix - Ragnar Kruse, CEO, Smaato - Maria Alegre, CEO, Chartboost - Hana Lederhendler, AMD, Mobile, Carat - David Kurtz, Executive Director, Product Management, AT&T Interactive |
WELCOME TO THUNDERDOME!: NATIVE APPS vs THE MOBILE WEB Moderator: Owen Hayes, Director, Mobile CoE, Elsevier - Jacob Mullins, Senior Associate, Shasta Ventures - Jay Jamison, Venture Partner, Blue Run Ventures |
| 4:35pm | MEET THE ROCK STAR COMPANIES ROCKING WINDOWS PHONE Moderator: Jacob Mullins, Senior Associate, Shasta Ventures - George Thorn, Director of Mobile Radio, TuneIn Radio - Adam Zadikoff, Director of Product Management, Yammer - Alexa Andrzejewski, Founder and CEO, Foodspotting |
| 5:15PM | CLOSING KEYNOTE: THE APP CIRCUS |
| THURSDAY, DECEMBER 1, 2011 |
| 9:00am | OPENING REMARKS - Drew Ianni, Founder and Event Chairman, APPNATION |
| 9:05am | OPENING KEYNOTE INTERVIEW Drew Ianni, Founder and Event Chairman, APPNATION interviews Gibu Thomas, SVP, Mobile and Digital, Walmart |
| 9:25am | KEYNOTE EXECUTIVE ROUNDTABLE: SO MANY PLATFORMS, SO LITTLE TIME, PART I: BIG MEDIA & ENTERTAINMENT IN THE AGE OF APPLICATIONS Moderator: Michael Kelley, CMO, Black Ocean Group - Margaret Tuohy, Head of Product, CNNMoney - Brandon Lucas, VP & GM, Mobile, Black Entertainment Television - Ira Rubenstein, EVP, Digital, Fox - Greg Johnson, Executive Creative Director, William Morris Endeavor Entertainment |
| 10:00am | THE APP ROCK STARS: THE RISE OF THE ENTREPRENEURIAL ENGINEER Moderator: Bob Davis, General Partner, Highland Capital Partners, - Scott Kveton, CEO, Urban Airship - Lars Albright, CEO, SessionM - Dinesh Moorjani, CEO, Hatch Labs / IAC - Ben Keighran, CEO, Chomp |
| 10:35am | TEN GOOD MINUTES Drew Ianni Interviews Brandon Watson, Senior Director, Windows Phone, Microsoft |
| 10:50am | GAMER NATION: A NEW MASS MARKET EMERGES Moderator: Eros Resmini, SVP, Marketing & Strategic Partnerships, Open Feint - Dave Castelnuovo, Founder & CEO, Bolt Creative (PocketGod) - Tim Chang, Managing Director, Mayfield Fund - Gabriel Laydon, CEO, Addmired - Ann Burkett, Executive Director, SV International Game Developers Association |
| 11:25am | FOLLOW THE MONEY, PART II: THE BUYERS WEIGH IN Moderator: Eric Bader, President & Chief Strategy Officer, Initiative Worldwide (Interpublic) - Warren Zenna, VP/Mobile Strategy, Phonevalley - Mark Himmelsbach, SVP, Digital, BBDO - Gene Keenan, VP Mobile, Isobar - Johann Huber-Gutierrez, Mobile Strategy & Product Management, Macys.com |
| 12:00pm | HOW TO MAKE IT BIG: MONETIZATION STRATEGIES OF TOP MOBILE APP DEVELOPERS Ready to learn how to succeed in the mobile app economy? This panel of experts cracked the code and will share their secrets to making it big. Collectively, their applications have generated hundreds of millions of downloads and you will learn how an effective monetization strategy has been essential to their growth. From one time downloads to micro payments and mobile advertising, these app experts will guide you through tactics that enabled them to make more money and succeed in today's app economy. MODERATOR: Matt Gillis - SVP, Global Monetization Systems, Millennial Media - Adam Flanders, SVP Sales and Marketing, GLU Mobile - Paul Baldwin, CMO, OutFit7 - Baudouin Corman, VP Publishing Americas, GAMELOFT |
| 12:35pm | LUNCH & NETWORKING |
| 1:15pm | DEVELOPER WORKSHOP SERIES, PART I: BUILDING KILLER HTML5 APPS Moderator: Ben Savage, CEO, Sibblingz (Spaceport) - John Q. Smith, VP Business Development & Product, FunSockets |
RANTS FROM TOP-GROSSING MOBILE DEVELOPERS: WHAT KEEPS US UP AT NIGHT? Moderator: Rob Weber, Founder, W3i - Caryl Shaw, Executive Producer, ngmoco:) - Giordano Contestabile, Franchise Director, Bejeweled, EA / PopCap Games - Jamil Moledina, Business Development Director, Funzio |
| 1:50pm | DEVELOPER WORKSHOP SERIES, PART II: LEVERAGING GAME THEORY TO DRIVE MONETIZATION Moderator: Maha Ibrahim, General Partner, Canaan Partners - Kevin Chou, CEO, Kabam - Lisa Marino, CEO, RockYou |
POWER SESSION: THE RISE OF THE CREATIVE TECHNOLOGIST (PRESENTED BY THE 4A's) Moderator: Chick Foxgrover, CIO, The 4A's - Peter Cole, VP, Technology Director, R/GA - Trevor O'Brien, Executive Creative Technology Director, Deutsch LA - Igor Clark, Creative Technology Director, Wieden + Kennedy - Jonathan Woytek, Interactive Creative Director, Pereira & O'Dell |
| 2:25pm | DEVELOPER WORKSHOP SERIES, PART III: CARRIER APIs: LEVERAGING NETWORK API PLATFORMS TO BUILD BETTER APPS (Presented By The Silicon Valley Telecom Council) Moderator: Derek Kerton, Principal Analyst, Kerton Group - Alex Gaber, Technical Evangelist, Application Enablement Platform, Alcatel Lucent - Bin Hu, Senior Director, Applications and Software, Huawei - Dr. Paul Schultz, Distinguished Member of The Technical Staff, Verizon |
APPNATION CONSUMER INSIGHTS SERIES: FRESH DATA AND INSIGHTS ABOUT THE APP CONSUMER Moderator: Joel Rubinson, President, Rubinson Partners - Kent Griffin, Mobile Product Manager, PayPal - Heather Way, Research Analyst, Parks Associates |
| 3:00pm | BREAK |
| TRACK 5: DEVELOPER WORKSHOP SERIES, PART IV-VI | TRACK 6: MANAGING APP DEVELOPMENT & FUTURE GROWTH STRATEGIES |
| 3:10pm | DEVELOPER WORKSHOP SERIES, PART IV: THE SOCIALIZATION OF APPS Moderator: Andy Scott, CEO, 140Proof Arjun Sethi, CEO, 6 Waves Lolapps Jay Shapiro, CEO, Infinite Monkeys |
SOLVING FRAGEMENTATION: CROSS-PLATFORM DEVELOPMENT SOLUTIONS AND EMERGING BEST PRACTICES Moderator: Carlos Icaza, Co-Founder and Chief Evangelist, Ansca Mobile - Scott Schwarzhoff, VP, Marketing, Appecelerator - Roman Karachinsky, CEO, News 360 |
| 3:45pm | DEVELOPER WORKSHOP SERIES, PART V: BUILDING GREAT INDIE GAMES Presenters: - Paul Della Bitta, President, Super Play Games - Christopher Plummer, Exec Produer, ngmoco:) |
INTERNATIONAL DISTRIBUTION OPPORTUNITIES Moderator: Mindy Hull, CEO, Mercury Global Partners - Johannes Heinze, Director, Mobile, SponsorPay - Paul Chen, Head of Developer Relations, Papaya Mobile |
| 4:25pm | 10 GOOD MINUTES (MAIN STAGE): WHY SIRI AND SPEECH-RECOGNITION APPS WILL CHANGE MAN-MACHINE INTERACTION FOREVER KARA SWISHER, CO-EXECUTIVE EDITOR, WSJ'S AllThingsD, INTERVIEWS GARY MORGENTHALER, PARTNER, MORGENTHALER VENTURES & PAUL RICCI, CEO, NUANCE COMMUNCIATIONS |
| 4:40pm | ISOBAR Create 32 NFC Hack-a-Thon Winners Announced! Presented By Michael Nicholas, Chief Strategy Officer, ISOBAR |
| 5:00pm | CLOSING KEYNOTE: POSTCARDS FROM THE EDGE (Beers Will Be Served!) MODERATOR: JOE JASIN, MANAGING DIRECTOR, DNA PARTNERS - PETER FARAGO, VP, MARKETING, FLURRY - TINA UNTERLAENDER, DIRECTOR, MOBILE, AKQA - DAMIEN PATTON, FOUNDER & CEO, BANJO - ORR ORENSTEIN, CTO, MOBILE THEORY - GARY MORGENTHALER, PARTNER, MORGENTHALER VENTURES |