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This app is in development...

A few months ago Google Play Store started popping up uninvoked on my phone (Samsung Galaxy S5, Adroid 4.4.2), with offers to install pre-release apps. This message accompanies each such app.

This app is in development. Be one of the first to try it and provide feedback.

Needless to say, this is quite annoying, particularly because it "steals" the focus from whatever I may be doing on the phone.

Does anyone know how I can stop this?

Thanks
 

Related:

#1 YossiD, Jun 10, 2018
I don't think it's the Play Store that's doing that, more than likely a browser hijack or a rogue app with aggressive advertising.

However, open the Play Store, head to settings, then notifications. What's checked and does it change things if you uncheck stuff?

If no, clear cache/data on whatever browser you're using. You'll lose bookmarks and any other changes you've made to the browser, but a lot of browsers give you the option to backup your settings and favourites so it would be a good idea to see if you can before clearing stuff.
 
#2 El Presidente, Jun 10, 2018