THE APPNATION IoT SUMMIT
APPNATION is proud to announce the launch of our inaugural APPNATION Internet of Things (IoT) Summit which will be held July 20-21, 2015 in Silicon Valley. We will host a VIP reception at a TBD location on the evening of July 20 followed by the Summit on July 21 at Levi's Stadium in Santa Clara, California -- the heart of Silicon Valley. We couldn't be more excited about hosting the Summit at Levi's Stadium, the home of the San Francisco 49ers and the most technologically advanced stadium in North America. The Summit will feature a full day of content, exhibits from leading companies and start-ups from across the IoT ecosystem, a range of beacon and IoT platform "demos", as well as lunch and closing reception on the 50-yard line at Levi's Stadium! This will truly be a unique, one-of-a-kind event.
THE BUSINESS OF IoT
The last thing the industry needs is another generalist IoT conference that simply talks about how big the IoT economy will be - Gartner's estimates that there will be over 20 billion connected devices globally (excluding smartphones and tablets) by 2020 resulting in a global market valued at $1.9 Trillion. (that's big!). Subsequently, the focus of our inaugural IoT Summit will be on the emerging business case for IoT app development and the emerging consumer engagement opportunities for brands, agencies, and content companies across emerging IoT platforms and devices. More specifically:
1) The Business Case for IoT App Development: Ultimately, there is one universal thing that every IoT platform and device must have: APPS. Regardless of their utility, market potential, or "cool factor", IoT platforms and devices that do not have valuable, relevant, consumer-friendly apps will not have commercial viability. IoT platforms and devices without relevant apps or vibrant, easily-accessible app ecosystems will be dead-on-arrival. Convincing app developers of the business case to develop apps for emerging IoT platforms is, subsequently, of paramount importance although the challenge is that developers have limited resources and bandwidth and already have their hands full developing for current mobile platforms and devices. The APPNATION I.OT. Summit will help app developers of all sizes with the business case for developing apps for a wide range of emerging IoT platforms and devices and dive-in on IoT app discovery, acquisition, monetization and distribution as well as key emerging technical standards, development platforms and tools, and cross-platform platform and development opportunities
2) Leveraging IoT To Drive Consumer Engagement: Here at APPNATION, we have a rich history of providing actionable and prescriptive content and discussions for leading brands, agencies, and content companies in regards to how they can leverage apps and emerging mobile and IoT platforms and devices to engage with, and learn more, about current and prospective consumers. The inaugural APPNATION IoT Summit will also bring together leading brands, advertising agencies, and content / media companies to discuss and explore consumer engagement, branding, and marketing opportunities across the emerging IoT ecosystem.
All APPNATION events offer a diverse editorial mix of engaging keynotes, fireside chats, high-caliber roundtables, and intimate roundtable discussions along with ample networking time including a lunch and closing reception on the 50-yard line at Levi's Stadium. Our inaugural IoT Summit will also offer a vibrant exhibit area as well as our recurring Garage showcase which will feature a cutting-edge group of young IoT start-ups from leading universities, accelerators, and incubators. Join us for an informative and inspiring day in Silicon Valley as we discuss, debate, and explore the exploding IT economy and business ecosystem.