Agenda At A Glance

May 21st

09:30 AM

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OPENING KEYNOTE: DAVID KENNY, CEO, THE WEATHER COMPANY

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10:05 AM

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THE STATE OF APPNATION

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10:40 AM

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CONTENT IS (STILL) KING: THE MASTERS OF MULTI-PLATFORM

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11:05 AM

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MASTER CLASS: MOBILE MONETIZATION BEST PRACTICES

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11:25 AM

THE EVOLUTION OF THE LIQUID ADVERTISING MARKETPLACE

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11:35 AM

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A CONVERSATION WITH THE NEW YORK TIMES: ENGAGING & MONETIZING THE CROSS-PLATFORM CONSUMER

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11:50 AM

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NATIVE APPS vs HTML5 & THE MOBILE WEB – THE DEBATE RAGES ON

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12:10 PM

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BUILDING GREAT APPS: AMERICAN AIRLINES

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12:25 PM

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SO MANY PLATFORMS, SO LITTLE TIME: DRIVING BRAND PREFERENCE IN A MULTI-PLATFORM WORLD

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12:45PM

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APPS, MOBILITY & THE FUTURE OF MUSIC

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01:10 PM

02:10 PM

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A CONVERSATION WITH FACEBOOK: REACHING THE CROSS-PLATFORM GAMER

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02:30 PM

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THE MOBILE MONETIZATION TOWN HALL (Presented by The IAB)

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03:00 PM

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OTT SPOTLIGHT: HOW MOBILE AND APPS ARE IMPACTING THE OTT ECOSYSTEM

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03:20 PM

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HOW TO CREATE CULTURAL CURRENCY: A CONVERSATION WITH STACEY LYNN SCHULMAN

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03:30 PM

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THE $150B JUMP BALL: HOW APPS & MOBILE ARE TRANSFORMING LOCAL MARKETING

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03:55 PM

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THE 4A’S PRESENTS: OMNI-CHANNEL MOBILE MASTERS

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04:15 PM

04:20 PM

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APP MONETIZATION DEEP-DIVE: IN-THE-TRENCHES WITH THE MASTERS OF MONETIZATION

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04:45 PM

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SPOTLIGHT: ANALYZING THE IMPACT OF SECOND-SCREEN APPS

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05:05 PM

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POSTCARDS FROM THE EDGE (HAPPY HOUR!)

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06:00 PM

MERC BAR

151 Mercer

(@Prince)

AIRPUSH AFTERPARTY!

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May 22nd

9:30 AM

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LES AGENTS PROVOCATEURS: EMBRACING THE ANALOG

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10:00 AM

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KEYNOTE: PAUL SMITH, DIRECTOR OF MARKET RESEARCH, P&G; AUTHOR, “LEAD WITH A STORY”

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10:20 AM

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10 GOOD MINUTES WITH STARCOM’S AMANDA RICHMAN

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10:30 AM

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10 GOOD MINUTES WITH NIELSEN: A LOOK AT THE SUPER CONNECTED CONSUMER

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10:40 AM

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APPNATION UNFILTERED: MEET THE MILLENNIALS

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11:05 AM

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IMAGINING THE CROSS-PLATFORM FUTURE

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11:25 AM

11:30 AM

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A CONVERSATION WITH CITI: ENGAGING THE CONNECTED CUSTOMER

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11:50 AM

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MOBILE SHOPPER INSIGHTS (Presented by The ARF & Columbia Business School)

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12:20 PM

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MOBILE SDKs: THE SILVER BULLET FOR ACQUISITION, MONETIZATION & RETENTION

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12:45 PM

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SO MANY PLATFORMS, SO LITTLE TIME: MASTERING CROSS-PLATFORM ANALYTICS

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1:00 PM

02:20 PM

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APPNATION UNFILTERED: CONNECTED MOMS

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2:45 PM

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CROSS-PLATFORM CRM: NEW RULES OF ACQUISITION, RETENTION, AND MAXIMIZING LIFETIME VALUE

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03:10 PM

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RE-ENGINEERING FOR THE MOBILE-FIRST CONSUMER

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03:25 PM

03:30 PM

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BIG DATA IS DEAD. LONG LIVE SMART DATA!

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03:55 PM

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THE ART OF APP DISCOVERY

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04:15 PM

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MOBILE HYPERTARGETING: AUDIENCE PROFILING ACROSS APPS & MOBILE

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04:30 PM

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THE LAST WORD WITH BUZZFEED

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