| Wednesday, April 27, 2011 | |||||
| 8:45a | Opening Remarks Drew Ianni, Event Chairman, APPNATION |
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| 9:00a | THE STATE OF APPS: Fresh Insights from Nielsen's Mobile Apps Playbook Presented by Jonathan Carson, CEO, Telecom Practice, The Nielsen Company |
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| 9:08a | APPNATION Opening Keynote Trip Hawkins, CEO, Digital Chocolate |
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| 9:35a | FOLLOW THE MONEY, PART I: THE INVESTORS WEIGH IN Moderator: Ari Levy, Reporter, BloombergBusinessWeek John Malloy, General Partner, Blue Run Ventures Steve Eskinazi, Angel Investor Raj Kapoor, Managing Director, Mayfield Fund Aydin Senkut, Founder and Managing Director, Felicis Ventures |
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| 10:10a | THE APP ROCK STARS, PART I: 100 MILLION DOWNLOADS...AND COUNTING! Moderator: Jeff Scott, President, 148Apps Dave Castelnuovo, Co-Founder, Bolt Creative (PocketGod) Thomas Chung, VP & GM, The Playforge (Zombie Farm) Andrej Nabergoj, CEO, Outfit7 (Talking Tom) Berkeley Malagon, Founder, Distinct Dev (Moron Test) |
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| 10:25a - 12:25p | INTEL APPUP APPLICATION LAB Register now for a free Intel-sponsored hands-on training session in your area! Intel AppUp Application Labs show application developers how to easily monetize their future & existing apps by using the Intel AppUp developer program SDKs available for MeeGo, Adobe AIR, Java, .NET, and Windows C/C++. Developers can speed time to market with Intel AppUp developer program support for multiple OSs and runtimes. |
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| 10:50a | TEN GOOD MINUTES: DREW IANNI INTERVIEWS CHRIS CUNNINGHAM, CEO, APPSSAVVY | ||||
| 11:00a | SO MANY PLATFORMS, SO LITTLE TIME, PART I: BIG MEDIA & ENTERTAINMENT IN THE AGE OF APPLICATIONS Moderator: Tim Bajarin, President, Creative Strategies Hardie Tankersley, VP, Innovation, Fox Broadcasting Company Tyler Lessard, VP BlackBerry Alliances & Developer Relations, RIM Mahi de Silva, EVP, Consumer Mobile, Opera Software Brandon Lucas, VP & GM, BET Mobile |
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| 11:30a |
SPONSORED WORKSHOP: Building on the BlackBerry Platform: Why, How and What? With over 3 million apps downloaded every day from BlackBerry App World, the opportunities for developers on the BlackBerry platform are quickly growing. Join this session to find out what the global opportunity looks like on BlackBerry and how RIM is investing in new services to enable developers to monetize their apps and drive viral adoption throughout the BlackBerry user base. Learn about the differences in developing in for BlackBerry Smartphones and the new BlackBerry PlayBook tablet, and how to take advantage of the new BBM Social Platform and the BlackBerry WebWorks HTML5 app platform to get on board quickly without investing in any new development languages. Finally, learn how you can partner with RIM to take your applications to market. Tyler Lessard, VP BlackBerry Alliances & Developer Relations, RIM |
SPONSORED WORKSHOP: Insight from the Cutting Edge of Advertising: Mobile Rich Media There's only one mobile monetization strategy that can create a memorable, emotional connection with audiences: mobile rich media advertising. In this session, discover how the creative possibilities of smartphones and tablets are driving demand for mobile rich media from the world's biggest brands. Whether you're a marketer, publisher or developer, you won't want to miss this opportunity to explore the capabilities and trends of mobile rich media with a creative leader in mobile advertising with the creative leaders in mobile advertising. Theo Skye, Creative Director, Medialets Ray Patterson, Senior Creative Director, AKQA |
SPONSORED WORKSHOP: Maximizing Ad Revenue: Why Size Matters Daniel Cheng, Director of Publishing at Greystripe will share insights on how to maximize ad revenue. He'll discuss ad sizes, comparing user experience and best practices for standard mobile ad formats. |
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| 11:45a - 12:30p | SPONSORED LUNCH WORKSHOP: Why buy lunch? Enjoy a free lunch at the show, courtesy of AppNation sponsor, Pontiflex AppLeads. iPhone and Android app developers discuss how they are using in-app advertising to promote and cross sell their apps, while making CPMs in the $20 -$100 range. We will be giving away a Vintage Atari 2600 Console with Games to one lucky workshop attendee! Zephrin Lasker, CEO and Co-founder, Pontiflex Gary Toste, CEO, Brisk Mobile (iPhone) John Hotovy, CEO, Atonality Mobile (Android) |
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| 12:15p | LUNCH | ||||
| 12:20p |
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| TRACK 1: DEVELOPER WORKSHOP SERIES: DISCOVERABILITY | TRACK 2: ADVERTISING AND MARKETING STRATEGIES | TRACK 3: MACRO TRENDS ACROSS THE APP ECOSYSTEM | |||
| 1:15p | POWER SESSION: APP MARKETING DO'S AND DONT'S Moderator: Vijay Chattha, Chief Talker, VSC Consulting |
POWER SESSION: Mobile Marketing: Shiny New Object or a True Game Changer? (Presented by the IAB Mobile Marketing Center of Excellence) Moderator: Anna Bager, GM, Mobile Marketing Center of Excellence, The IAB Chris LaSala, Director, Mobile Partnerships, Google Michael Zimbalist, VP, Research Development and Operations, The New York Times Zephrin Lasker, CEO, Pontiflex Zaw Thet, CEO, 4INFO |
POWER SESSION: BUILDING THE NEW ENTERPRISE, PART I: THE CONSUMERIZATION OF IT Session Leader: Ken Singer, CEO, AppCentral Bob Tinker, CEO, MobileIron Tim Lee, Partner, Sequoia Capital Matt Tucker, Co-Founder, Jive Software Phil Libin, CEO, Evernote |
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| 1:45p | So Many App Stores, So Little Time Moderator: Jud Bowman, CEO, Appia Noah Kravitz, Editor-At-Large, TechnoBuffalo Trevor Cornwell, CEO, appbackr Jon Fleming, Head of Business Development, Appstore for Android, Amazon Claudia Romanini, Director, Developer Relations, Barnes and Noble |
LEVERAGING APPS TO DRIVE MOBILE COMMERCE Session Leader: Siva V. Kumar, Co-Founder & CEO, TheFind Deepak Thomas, GM, Classifieds, eBay Bridget Dolan, VP, Interactive Media, Sephora Brian Monahan, EVP, Managing Partner, IPG Media Lab |
Developer University: A Conversation with Samsung Session Leader: Martin Tannerfors, Director, Samsung Developers Americas |
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| 2:20p | Master Class Series: The Rising Influence of Search in App Discoverability Session Leader: Greg Sterling, President, Sterling Market Research Daren Gill, VP, vTAP Anil Panguluri, Director, Yahoo! Mobile Search and Discovery Tomer Kagan, Co-Founder, Quixey.com |
Leveraging Apps To Drive Brand Preference Session Leader: Mark Himmelsbach, VP, Digital Strategy, BBDO Seth Berman, Director of Marketing, Blue Shield Marcus Fischer, President, Space150 Karl Ulfers, Director, Strategic Initiatives, OptumHealth |
Building the New Enterprise, Part II: Deploying Enterprise Apps Session Leader: Patrick Houston, Editorial Director, NetShelter Technology Media Philipp Schloter, President and CEO, Abukai Roger Green, Executive Editor, CIO Zone |
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| 2:25p - 4:45p | INTEL APPUP APPLICATION LAB Register now for a free Intel-sponsored hands-on training session in your area! Intel AppUp Application Labs show application developers how to easily monetize their future & existing apps by using the Intel AppUp developer program SDKs available for MeeGo, Adobe AIR, Java, .NET, and Windows C/C++. Developers can speed time to market with Intel AppUp developer program support for multiple OSs and runtimes. |
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| BREAK | |||||
| TRACK 4: DEVELOPER WORKSHOP SERIES, Part II: BEST PRACTICES | TRACK 5: SO MANY PLATFORMS, SO LITTLE TIME: THE NEW RULES OF DIGITAL DISTRIBUTION | TRACK 6: WELCOME TO THUNDERDOME! | |||
| 2:55p | BREAKING THROUGH: WINNING PR STRATEGIES Session Leader: Aaron Watkins, CEO, Appency |
Music 3.0: The Re-Birth of Digital Music? Moderator: Brian Zisk, Director, SF Music Tech Anu Kirk, VP, Mobile Product, MOG Elgin Kim, National Director of Advertising, Slacker |
WELCOME TO THUNDERDOME! PART I: THE APP ECONOMY: RATIONAL EXUBERANCE OR BUBBLE 2.0? The Ringleader: Ina Fried, Editor, Mobilized, All Things Digital Dev Khare, Vice President, Venrock Shaul Olmert, CMO, Conduit |
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| 3:30p | MASTER CLASS SERIES: BUILDING GREAT APPS SESSION LEADER: Mani Dihillion, GM, UrbanSpoon Leon Farasati, Senior Product Manager, Qualcomm Mark Sigal, Co-Founder, Unicorn Labs |
TV 3.0: THE FUTURE OF TELEVISION Session Leader: Brian Monahan, EVP, Managing Partner, IPG Media Lab Ron Jacoby, VP, Chief Architect, Yahoo! TV Pat Dunbar, Director of Advertising, Interactive Entertainment, Microsoft |
WELCOME TO THUNDERDOME! PART II: THE PLATFORM WARS: BATTLE FOR THE BRONZE THE RINGLEADER: Matt Rosoff, West Coast Editor, BusinessInsider Orr Orenstein, VP Mobile, Photobucket James Smith, CRO, Flixster |
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| 4:05p | CROSS-APP / IN-APP ADVERTISING BEST PRACTICES Moderator: Sunil Verma, COO, Mobclix Michael Breslin, VP, Marketing, Glu Mobile John Rafferty, Creative Director, Denuo Aaron Mittman, VP Global Sales, Medialets Mihir Shaw, CEO, Tapjoy |
THE FUTURE OF DIGITAL DISTRIBUTION: HOW TO MASTER THE CROSS-PLATFORM UNIVERSE Session Leader: Brenda Walker, Managing Publisher & VP Marketing, Zumobi Alex Hall, President, Americas, TigerSpike Shane O'Neill, CTO, Fandango Jeff Sawyer, VP, Mobile and Connected Devices, Turner |
WELCOME TO THUNDERDOME! PART III: The Native App vs The Mobile Web The Ringleader: Ben Bajarin, Director, Consumer Technology Practice, Creative Solutions Sy Choudhury, Director of Product Management, Qualcomm David Williams, VP, Mobile, AT&T |
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| 4:40p | SO MANY PLATFORMS, SO LITTLE TIME, PART II: SOLVING FRAGMENTATION: iOS, Android, and What's Next? Leader: Jay Shapiro, CEO, Infinite Monkeys Jeff Haynie, CEO, Appcelerator John Dietz, our VP of Product Management and Marketing, Open Mobile Solutions Bruce Jones, Developer Evangelist, HTC |
MOBILE VIDEO: THE KILLER APP OR AN UNRELIABLE SPECTRUM HOG? Moderator: Corey Kronengold, Program Director, DM2 Media Shayne Allen Fitz-Coy, Director of Strategy + Business Development, Rhythm New Media Mark Silva, SVP, Emerging Platforms, Anthem |
WELCOME TO THUNDERDOME! PART IV: THE STATE OF PRIVACY Session Leader: Christopher Marriott, EVP, Digital, Acxiom Chris Kelly Chris Babel, CEO of TrustE |
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| 5:20p - 6:30p | THE APPCIRCUS COMES TO TOWN! Mike Rowehl, Partner, Churn Labs Mike Melanson, Writer, ReadWriteWeb Martin Tannerfors, Director Marketing, Samsung Developers Carlo Longino, Community Manager, Wireless Industry Partnership (WIP) Helen Keegan, Co-founder, Mobile Monday London Jon Jordan, Editor, PocketGamer.biz |
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| Thursday, April 28, 2011 | |||||
| 8:45a | Opening Remarks Drew Ianni, Event Chairman, APPNATION |
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| 9:00a | NEW KEYNOTE ANNOUNCED! FIRESIDE CHAT WITH GOOGLE Drew Ianni, Event Chairman, APPNATION Interviews Jason Spero, Director, Mobile, Google |
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| 9:30a | GAMER NATION: THE NEW MASS MARKET Moderator: Yukari Kane, Reporter, The Wall Street Journal Clive Downie, VP, Marketing, ngmoco Eros Resmini, VP Marketing and Developer Relations, OpenFeint Jay Sampson, GM, Emerging Media and Agency Relations, Microsoft |
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| 10:05a | THE APP ROCK STARS, PART II: THE AGE OF THE ENTREPRENEURIAL ENGINEER Session Leader: Peter Biddle, GM, AppUp, Intel Andrej Nabergoj, CEO, Outfit7 (Talking Tom) Raj Singh, Entrepreneur-in-Residence, SRI Mike Rowehl, Co-Founder, Churn Labs Ben Keighran, CEO, Chomp Scott Kveton, CEO, Urban Airship |
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| 10:30a - 12:30p | INTEL APPUP APPLICATION LAB Register now for a free Intel-sponsored hands-on training session in your area! Intel AppUp Application Labs show application developers how to easily monetize their future & existing apps by using the Intel AppUp developer program SDKs available for MeeGo, Adobe AIR, Java, .NET, and Windows C/C++. Developers can speed time to market with Intel AppUp developer program support for multiple OSs and runtimes. |
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| 10:40a | Keynote Executive Roundtable: FOLLOW THE MONEY, PART II: CAN AD-SUPPORTED BUSINESS MODELS SUPPORT THE REVOLUTION & DRIVE THE APP ECONOMY FORWARD? Moderator: Rob Norman, CEO, GroupM Mike Parker, Co-President, US Operations, Tribal DDB Andrea Harrison, VP, Digital Strategy, PepsiCo Angela Steele, CEO, Ansible Manny Anekal, VP, Brand Advertising, Zynga |
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| 11:10a | THE $144B JUMP BALL: APPS, CONNECTED DEVICES, AND THE TRANSFORMATON OF LOCAL MARKETING Moderator: Marc Ruxin, EVP & Chief Innovation Officer, Universal McCann Alistair Goodman, CEO, Placecast Kevin McKenzie, CEO, JiWire Michael Rubin, Executive Director, Business Development, AT&T Iryna Newman, Head of Mobile Marketing, Groupon |
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| 11:45a - 12:30p | SPONSORED WORKSHOP: Join Qualcomm to hear about the benefits of developing on the Snapdragon mobile platform, eat some yummy lunch and win one of the first dual-core Snapdragon Mobile Development Platforms (MDP)!! Come one, come all!! Leon Farasati, Senior Product Manager at Qualcomm Gajinger Vij Singh, Director of Product Management at Qualcomm with partners BSQUARE and Namco |
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| 12:15p | LUNCH | ||||
| 12:20p | SPONSORED WORKSHOP: Demystifying Mobile Advertising The mobile advertising landscape grows increasingly complicated on a day to day basis. The increased funding and high revenue potential in mobile advertising have led to an explosion of mobile ad networks. As a result, parsing the opportunity has become a significant challenge for busy developers looking to monetize their apps. This session will explore the mobile advertising landscape and share best practices for navigating the complexity to ultimately maximize advertising revenue with mobile apps. Anshu Dua, Vice President, Mobile Business Development, YUME |
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| TRACK 7: DEVELOPER WORKSHOP SERIES: MONETIZATION & GROWTH STRATEGIES, PART I | TRACK 8: ADVERTISING AND MARKETING STRATEGIES | TRACK 9: HARNESSING THE DATA DELUGE: ANALYTICS & EMERGING PLATFORMS | |||
| 1:15p | Monetization Strategies: Open Q&A With Mobile Founders (Presented by Women 2.0 & Founder Labs) Session Leader: Shaherose Charania, Founder, Women 2.0 & Founder Labs Cathy Edwards, Co-Founder and CTO, Chomp Jean Hsu, Android Developer, Pulse Rob Coneybeer, Co-Founder and Partner, Shasta Ventures Raj Singh, Entrepreneur-in-residence, SRI |
POWER SESSION: The Rise Of The Creative Technologist Moderator: Chick Foxgrover, CIO, The American Association of Advertising Agencies Damian Claassens, SVP, Group Creative Director, Publicis Modem PJ Pereira, Creative Director, Pereira & O'Dell Brian Skahan, VP / Creative Technology Director, Crispin Porter + Bogusky Peter Cole, VP, Technology Director, R/GA |
POWER SESSION BEYOND THE CHECK-IN: HOW TO HARNESS REAL-TIME MOBILE DATA Moderator: Nick McCann, VP, Technology, Ask.com Akash Agarwal, SVP Platform Products & BD, Location Labs Di-Ann Eisnor, VP, Platforms & Partnerships, Waze Rob DeMillo, Chief Technology Officer, 4INFO Mani Dihillion, GM, UrbanSpoon |
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| 1:50p | Free, Freemium, or Paid?: How Do You Value Your App and (What) Should You Charge For It? Session Leader: Jon Vlassopulos, CEO, Skyrockit Scott Crabtree, Tech Strategist, Intel AppUp Developer Program Adam Lavine, CEO, FunMobility Liz Schimel, EVP, Digital Media, Meredith |
The New Mother Lode: Billions of Downloads = Billions of Eyeballs: How Advertising Will Fund The Mobile Revolution Session Leader: Kristine Latronica, Director of Mobile, RadiumOne Iryna Newman, Head of Mobile Marketing, Groupon Christian Wiklund, Founder, Skout Joe Sipher, Chief Product & Marketing Officer, Pinger Jacob Lipke, VP, Innovation, Velti |
Advertising & Analytics (Presented by the WCA) Introduced by Aileen Arcilla, Wireless Communications Alliance Sean Galligan, VP, Business Development, Flurry Brian Killen, Director of Emerging Technologies, Acxiom |
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| 2:25p | Network and Cloud APIs: Letting Other People Do The Heavy Lifting Carlo Longino, Director, Community Relations, Wireless Industry Partnership (WIP) Lisa Peterson, Mobile Solutions Marketing, Neustar Jon Ziskind, Co-Founder CEO, Zos |
POWER SESSION: Apps Education, Standards and Policy: WHAT'S NEEDED FOR A VIBRANT AND ROBUST INDUSTRY? (Presented By The Mobile Marketing Association) Session Leader: Michael Becker, Managing Director, North America, The MMA Patrick Mork, CMO, GetJar Konny Zsigo, Wireless Developer Agency Philippe Browning, Vice President, Advertising and Operations, CBS Interactive Avi Sagiv, Group Product Manager, Ads-in-Apps, Microsoft Paran Johar, CMO, Jumptap |
Augmented Reality Deep Dive: Wickedly Cool But How Do You Monetize It? Session Leader: Gene Becker, GM, Layar Lisa Murphy, Director of Marketing, Metaio |
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| 2:25p - 4:45p | INTEL APPUP APPLICATION LAB Register now for a free Intel-sponsored hands-on training session in your area! Intel AppUp Application Labs show application developers how to easily monetize their future & existing apps by using the Intel AppUp developer program SDKs available for MeeGo, Adobe AIR, Java, .NET, and Windows C/C++. Developers can speed time to market with Intel AppUp developer program support for multiple OSs and runtimes. |
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| 3:00p | Getting Paid: Emerging Payment Platforms and Currencies Session Leader: Daniel Chatelain, Managing Director, The BayPay Forum Rob Uhrich, Senior Director, Digital Markets, PaymentOne Tim Attinger, Managing Director, Market Platform Dynamics Richard Crone, President, Crone Consulting Paul Chen, Head of Business Development, Papaya Mobile |
BREAKTHROUGH MOBILE MARKETING: REAL WORLD CASE STUDIES Benjamin Dorr, VP of Corporate and Business Development, Rhythm New Media Matt Conlin, CEO, Fluent Bryan Hansen, UI/UX Lead, Ubermind |
THE RISE OF WI-FI: A New Platform and Economy Emerges Session Leader: Drew Ianni, President, APPNATION Dave Staas, SVP, Marketing, Ji-Wire Eric Lemond, Director, Product Management, Aircell (Gogo) |
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| BREAK | |||||
| TRACK 10: DEVELOPER WORKSHOP SERIES: MONETIZATION & GROWTH STRATEGIES | TRACK 11: FEED YOUR BRAIN: CONSUMER INSIGHTS & ANALYTICS SERIES | ||||
| 3:35p | The Art of Freemium: Mastering the Upsell To Drive Monetization & Customer Value Session Leader: Rob Weber, Co-Founder, W3i Neil Haran, CEO, InEarth Caryl Shaw, Executive Producer, ngmoco |
FEED YOUR BRAIN, PART I: THE POWER OF TOUCH Dane Holewinski, Director of Marketing, Greystripe Steve Kingsley-Jones, Director of Product Management, Immersion Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann Brian Skahan, VP, Creative Technology, Crispin Porter + Bogusky |
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| 4:10p | THE GLOBAL APP MARKETPLACE: What's Your GLOBAL App Marketing Strategy? Session Leader: Mindy Hull, Founder & Managing Director, Mercury Global Partners Janis Zech, Co-Founder and Chief Revenue Officer, SponsorPay Matthaeus Krzykowski, CEO, Xyologic Helen Keegan, Co-Founder, Mobile Monday London Taku Kuwane, VP Business Operations, Gree |
Why Android, Or Any Other Platform, Won't Win the Smartphone Wars Session Leader: Patrick Houston, Editorial Director, NetShelter Technology Media Taylor Wimberly, Editor-in-Chief, Android and Me |
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| 5:00p - 6:00p'ish | CLOSING KEYNOTE POSTCARDS FROM THE EDGE (And Beer Too!) - Presented by R/GA What better way to end APPNATION 2011 than with a little futurescaping and some predictions about the future from our esteemed group of industry experts and YOU! -- Oh yeah, and why not enjoy a few tasty beverages as well. APPNATION is proud to close out its sophomore edition with a stimulating, engaging, and potentially raucous final session that will bring together, McLaughlin Group style, our group of experts and a healthy dose of your opinions. Leader of the Kangaroo Court: Will Turnage, VP, Invention and Technology, R/GA (Cool title!) Audience Rabel Rouser: Larry Chiang (Wishes he could be Mayor of Stanford!) Esteemed Guest #1: Oren Michels, CEO, Mashery (You're Not Even Ready!) Esteemed Guest #2: Raj Singh, EIR, SRI (He's Behind The Walls at SRI! You Should Be Scared!) Esteemed Guest #3: Scott Kveton, CEO, Urban Airship (Straight Outta Portland!) Esteemed Guest #4: David Hayden, Chairman & CEO, CloudTalk (Remember Magellan? He invented it!) Esteemed Guest #5: Peter Farago, VP, Marketing, Flurry (We Think Peter Actually Knows *Everyone*!) |
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