Agenda » December 11th at 3:20 PM
BIG DATA SPOTLIGHT: BIG DATA IS DEAD! LONG LIVE SMART DATA!
Everybody is talking about “big data”. Enterprises already had big data to crunch before the rise of enterprise mobility and, now, here we are adding billions of mobile and connected devices and millions of private clouds into the work-o-sphere and big data hardly seems, well…..big enough. But who really cares about big data? It’s a fact of life in the enterprise — kind of like the cloud. What you want to know is how are leading companies taking these mass quantities of desktop and mobile data and leveraging the cloud and big data apps to integrate and convert it into smart data that helps them create competitive market advantages, stronger customer relationships, and incremental revenue, margin, and profit growth. Big Data is Dead! Long Live Smart Data!