Anna Bager » VP & GM, Mobile Marketing Center of Excellence at IAB
Anna Bager is the Vice President and General Manager of the Mobile Marketing Center of Excellence at IAB. The Mobile Center, an independently funded and staffed unit inside IAB, is charged with driving the growth of the mobile marketing, advertising, and media marketplace. Announced in December 2010, the Mobile Center addresses the growing importance of mobile advertising in the marketing-media ecosystem.
The Mobile Center is devoting resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases, and best practice identification in the burgeoning field of mobile media and marketing. The Mobile Center also focuses on developing an agenda to build profitable revenue growth for companies engaged in mobile marketing, communications, and advertising, and helping publishers, marketers, and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.
Prior to joining IAB Anna was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Before Ericsson, she was a European consulting manager at IDC’s Telecommunications and Networking Center. Anna attended Lund University in Lund, Sweden, where she studied business administration and economics.