Russell Wallach » President, Live Nation Network
Russell Wallach is President of Live Nation Network, overseeing all sponsorship programs across venue, online, mobile and artist platforms at Live Nation Entertainment, the world leading live entertainment and eCommerce company. Under his leadership, Live Nation Network has successfully developed a broad range of multimillion-dollar, integrated marketing programs with some of the biggest global brands, including Citi, Coca-Cola, Anheuser Busch and Starwood Hotels.
Wallach is committed to delivering high-impact, digital marketing programs for brands to effectively and efficiently engage consumers at every touch point. He and his team have created some of the most exciting, award-winning branded entertainment properties in the business by leveraging social media, mobile and event marketing for clients like HP, State Farm and Nikon. He manages a team of over 150 staff members across North America.
Wallach has worked for Live Nation and its predecessors since 1999. Previously, he led the Naming Rights Divisions for SFX Sports and ProServ. Mr. Wallach has over 20 years of experience in the sports and entertainment industry.