Agenda » May 22nd at 03:30 PM
BIG DATA IS DEAD. LONG LIVE SMART DATA!
Everybody is talking about “big data”. Companies already had big data to crunch before the rise of consumer mobility and, now, here we are adding billions of mobile and connected devices and millions of private clouds into the consumer and work-o-sphere and big data hardly seems, well…..big enough. But who really cares about big data? It’s a fact of life — kind of like the cloud. What you want to know is how are leading companies taking these mass quantities of mobile and cross-platform data and leveraging the cloud and big data apps to integrate and convert it into smart data that helps them create competitive market advantages, stronger customer relationships, and incremental revenue, margin, and profit growth. Big Data is Dead! Long Live Smart Data!